Radico Khaitan Limited has promoted Kunal Madan to Chief Marketing Officer, marking a milestone in his 12-year journey with the company. Known for expanding Radico’s global footprint and building brand equity, Madan now leads marketing transformation, innovation, and consumer engagement across the spirits giant’s international portfolio.
Radico Khaitan Limited, one of India’s premier spirits manufacturers, has announced the elevation of Kunal Madan to the role of Chief Marketing Officer, a move that underscores the company’s ambitions to strengthen its global brand presence and accelerate marketing transformation. Madan, who has been with Radico Khaitan for over a decade, steps into this leadership position after a highly successful tenure as Senior Vice President, where he played a pivotal role in shaping the company’s international growth story.
In his new capacity, Madan will spearhead Radico Khaitan’s global brand strategy, focusing on building equity, deepening consumer engagement, and driving innovation across its extensive portfolio. The promotion reflects both his proven track record and the company’s confidence in his ability to navigate the evolving dynamics of the global spirits market. With Radico Khaitan’s brands increasingly finding resonance beyond India, Madan’s leadership is expected to be instrumental in consolidating its international standing.
Madan’s journey within Radico Khaitan has been marked by a series of strategic achievements. As Vice President of International Sales, he was the architect of the company’s expansion across the Americas, Europe, and Asia-Pacific. His efforts transformed Radico’s homegrown labels into globally recognized names, bridging cultural and market differences with a keen understanding of consumer behaviour. By positioning Indian spirits in competitive international markets, Madan not only widened the company’s footprint but also elevated its reputation as a serious contender in the global beverage industry.
His professional foundation was laid during an 11-year stint at LG Electronics, where he honed his expertise in international procurement and global marketing. This experience provided him with a strong grasp of cross-border trade and the intricacies of scaling brands across diverse geographies. At Radico Khaitan, he merged this technical acumen with a visionary approach to brand building, ensuring that the company’s products resonated with consumers worldwide while retaining their distinct Indian identity.
The spirits industry is undergoing rapid transformation, with shifting consumer preferences, digital engagement, and premiumisation redefining the landscape. Madan’s appointment comes at a time when Radico Khaitan is poised to leverage these trends. His mandate includes not only strengthening existing brands but also fostering innovation to meet the demands of new-age consumers. From premium whiskies to craft spirits, Radico Khaitan’s portfolio is expected to benefit from his emphasis on storytelling, authenticity, and experiential marketing.
Colleagues describe Madan as a leader who combines strategic foresight with operational discipline. His ability to balance global aspirations with local sensitivities has been a hallmark of his career. Under his guidance, Radico Khaitan has successfully navigated regulatory complexities, competitive pressures, and cultural nuances in diverse markets. As Chief Marketing Officer, he is expected to further institutionalise this balance, ensuring that Radico’s growth is both sustainable and culturally attuned.
Industry observers note that Madan’s elevation signals Radico Khaitan’s intent to compete more aggressively on the global stage. With Indian spirits gaining traction internationally, the company’s focus on brand equity and innovation is timely. Madan’s leadership is likely to accelerate Radico’s transition from being a respected domestic player to a formidable global brand. His emphasis on consumer-centric strategies, digital transformation, and market-leading innovation aligns with broader industry trends, positioning Radico Khaitan to capture new opportunities.
For Madan, the role represents both a culmination of his journey within Radico Khaitan and the beginning of a new chapter. His career trajectory reflects a blend of persistence, adaptability, and vision—qualities that resonate with the company’s ethos. As he takes charge of global marketing, his challenge will be to translate Radico’s heritage into contemporary relevance, ensuring that its brands appeal to diverse audiences while retaining their authenticity.
Radico Khaitan’s decision to elevate Madan is also a testament to its commitment to nurturing leadership from within. By recognising and rewarding long-term contributions, the company reinforces its culture of growth and continuity. Madan’s rise from Vice President of International Sales to Chief Marketing Officer exemplifies this philosophy, highlighting the opportunities for professionals who combine dedication with strategic impact.
As the global spirits market continues to evolve, Radico Khaitan’s success will hinge on its ability to innovate, engage, and differentiate. With Kunal Madan at the helm of marketing, the company is well-positioned to navigate this journey. His blend of international experience, brand-building expertise, and visionary leadership makes him a fitting choice to lead Radico Khaitan into its next phase of growth.
In an industry where legacy and innovation must coexist, Madan’s appointment is both a recognition of past achievements and a bet on future possibilities. For Radico Khaitan, it marks a decisive step towards shaping its global narrative, and for Madan, it is an opportunity to leave an indelible mark on the world of spirits.
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