Hewlett Packard Enterprise has named Shalini Kaul as Head of Marketing – India, HPE Networking. Kaul will spearhead brand leadership, customer engagement, and market expansion, reinforcing HPE’s commitment to innovation and growth in India’s dynamic networking landscape. Her appointment marks a strategic move to strengthen HPE’s presence in the region.
Hewlett Packard Enterprise (HPE) has announced the appointment of Shalini Kaul as Head of Marketing – India, HPE Networking, underscoring the company’s sharpened focus on driving growth and strengthening its networking portfolio in one of the world’s most dynamic technology markets. The move signals HPE’s intent to deepen its relevance in India’s rapidly evolving digital infrastructure ecosystem, where networking solutions are increasingly critical to enterprise transformation.
Kaul’s appointment comes at a time when India’s digital economy is expanding at an unprecedented pace, fuelled by cloud adoption, data centre growth, and enterprise investments in next-generation connectivity. As businesses recalibrate their strategies to meet the demands of hybrid work, edge computing, and AI-driven applications, networking has emerged as the backbone of digital transformation. HPE Networking, with its portfolio of solutions designed to deliver agility, security, and scalability, is positioning itself to capture this momentum.
In her new role, Kaul will be responsible for shaping HPE Networking’s marketing vision in India. Her mandate includes building brand leadership, enhancing customer engagement, and driving market expansion. With a career steeped in B2B technology and enterprise ecosystems, Kaul brings deep expertise in crafting brand narratives, executing integrated marketing strategies, and leading high-impact teams. Her ability to align marketing with business outcomes is expected to play a pivotal role in advancing HPE’s ambitions in India.
Kaul’s leadership style is defined by her focus on storytelling and customer-centricity. In an era where enterprises seek not just products but trusted partners who can guide them through complex digital journeys, her emphasis on building meaningful narratives resonates strongly. By blending strategic insight with creative execution, she has consistently delivered campaigns that elevate brand perception while driving measurable business impact.
For HPE, her appointment reflects a broader commitment to accelerating innovation and long-term growth in India. The company has been steadily investing in its networking portfolio, recognising that enterprises require solutions that are not only technologically advanced but also tailored to local market needs. India’s networking landscape is unique, shaped by diverse industries, regional priorities, and a fast-growing base of digital-first businesses. Kaul’s role will be to ensure that HPE’s marketing strategies capture this diversity while reinforcing the company’s global strengths.
Industry observers note that HPE’s move is timely. The Indian networking market is witnessing heightened competition, with global and local players vying for leadership. Differentiation increasingly hinges on brand positioning and customer engagement, areas where Kaul’s expertise is expected to make a significant impact. Her ability to integrate digital channels, experiential marketing, and thought leadership initiatives will be crucial in amplifying HPE’s voice in the marketplace.
Beyond brand visibility, Kaul’s focus will also extend to fostering deeper relationships with customers. In B2B technology, engagement is not limited to transactions but involves building trust, enabling knowledge sharing, and co-creating solutions. HPE has long emphasised its role as a partner in transformation, and Kaul’s leadership is set to reinforce this narrative. By aligning marketing with customer journeys, she will help position HPE Networking as a trusted enabler of enterprise success.
Her appointment also highlights the growing importance of leadership diversity in the technology sector. As more women take on senior roles in India’s enterprise ecosystem, Kaul’s elevation reflects both HPE’s inclusive culture and the broader industry trend of recognising diverse perspectives as drivers of innovation. Her presence in the leadership team is expected to inspire greater representation and contribute to shaping a more inclusive future for the sector.
For HPE, India remains a strategic market, not just in terms of scale but also as a hub of innovation. The country’s enterprises are increasingly global in outlook, demanding solutions that meet international standards while addressing local challenges. HPE Networking’s portfolio, spanning cloud-native architectures, secure connectivity, and AI-driven insights, is well positioned to meet these demands. Kaul’s role will be to ensure that the brand narrative reflects this duality—global strength with local relevance.
As she steps into her new role, Kaul faces both opportunities and challenges. The opportunity lies in leveraging India’s growth trajectory to expand HPE’s footprint, while the challenge will be to differentiate in a crowded market where customer expectations are evolving rapidly. Her success will depend on her ability to balance strategic vision with agile execution, ensuring that HPE Networking remains at the forefront of India’s digital transformation story.
Ultimately, Kaul’s appointment is more than a leadership change; it is a statement of intent. By entrusting its India marketing leadership to a seasoned professional with proven expertise, HPE is signalling its commitment to long-term growth and relevance in the region. As enterprises across India accelerate their digital journeys, HPE Networking, under Kaul’s stewardship, is poised to play a defining role in shaping the future of connectivity and infrastructure.
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