Nutella has launched its World Nutella Day 2026 campaign in India with brand ambassador Ranveer Singh, celebrating everyday joy and togetherness. Featuring a new breakfast-themed brand film, collaborations with dessert chains, and a cultural book release, the initiative highlights Nutella’s role in shared rituals and its enduring global appeal.
Every February, Nutella fans across the globe unite to celebrate their love for the iconic hazelnut spread on World Nutella Day. What began in 2007 as a fan-led initiative has grown into a cultural phenomenon, with millions of people sharing recipes, stories and moments that feature the beloved jar. In 2026, the celebration has taken on a distinctly Indian flavour, as Ferrero India unveiled its latest campaign with actor Ranveer Singh at the forefront, bringing his trademark energy to the occasion.
The campaign, launched to coincide with World Nutella Day on February 5, centres on a brand film that captures the warmth of breakfast rituals and the joy of sharing food. Set in a lively kitchen, the film opens with Singh preparing a spread that is both indulgent and inviting. Pancakes topped with Nutella and fresh blueberries, delicate crepes, thumbprint biscuits and open-faced toast all feature prominently, each dish designed to showcase the versatility of the spread. As Singh serves the dishes to a group of friends, his exuberant presence fills the room, punctuated by his cheerful remark: “Morning’s taste better with Nutella, don’t they?”
The film’s narrative is simple yet evocative. It positions Nutella not merely as a product but as a catalyst for connection, a companion to everyday rituals that transform ordinary mornings into memorable ones. By highlighting shared experiences, laughter and the comfort of familiar flavours, the campaign underscores Nutella’s belief that happiness tastes best when shared. In doing so, it taps into a universal truth about food—that it is most meaningful when it brings people together.
Ranveer Singh’s involvement adds a layer of cultural resonance to the campaign. Known for his infectious energy and ability to connect with audiences across demographics, Singh embodies the spirit of joy and spontaneity that Nutella seeks to celebrate. His presence ensures that the campaign feels rooted in India’s contemporary cultural landscape, while also aligning with the brand’s global ethos of togetherness. For Ferrero India, the choice of Singh as ambassador is a strategic one, blending star power with relatability to create a campaign that appeals to both young audiences and families.
Beyond the film, World Nutella Day 2026 in India has been marked by collaborations with over 300 stores and more than 10 dessert chains. These partnerships bring Nutella into cafés, bakeries and restaurants, offering fans a chance to experience the spread in new and creative ways. From Nutella-infused pastries to themed installations, the celebrations extend beyond the home kitchen, creating a sense of community around the brand. Such collaborations reflect Nutella’s ability to transcend its role as a pantry staple, becoming instead a cultural touchpoint that inspires creativity and indulgence.
Adding to the festivities, luxury publisher Assouline has released a book chronicling Nutella’s journey as a cultural icon. The publication traces the brand’s evolution from its humble beginnings to its current status as a global phenomenon, highlighting the emotional connections it has fostered across generations. By situating Nutella within a broader cultural narrative, the book reinforces the idea that the spread is more than just food—it is a symbol of joy, nostalgia and shared identity.
Zoher Kapuswala, marketing head at Ferrero India, emphasised this emotional resonance in his remarks on the campaign. “World Nutella Day reflects the deep emotional connection fans share with the brand, which continues to be celebrated across tables, books and exhibitions worldwide,” he said. His words capture the essence of the initiative: that Nutella’s appeal lies not only in its taste but in the memories and moments it helps create.
The Indian campaign is particularly significant in the way it localises a global celebration. While World Nutella Day is observed in markets across the world, the inclusion of Ranveer Singh and the focus on breakfast rituals resonate strongly with Indian audiences. Breakfast, often considered the most important meal of the day, is also a time when families and friends gather, making it an ideal setting for Nutella’s message of togetherness. By situating the campaign in this context, Ferrero India ensures that the celebration feels authentic and relatable, while still connected to the brand’s international identity.
At its core, the campaign is about everyday joy. In a world where marketing often leans towards grand gestures and aspirational lifestyles, Nutella’s focus on simple pleasures is refreshing. The sight of friends gathered around a breakfast table, sharing pancakes and laughter, is a reminder that happiness often resides in the ordinary. By celebrating these moments, Nutella positions itself not just as a product but as a companion to life’s small joys.
The success of World Nutella Day lies in its ability to blend global consistency with local relevance. In India, the campaign’s emphasis on warmth, connection and shared rituals resonates deeply, while the involvement of Ranveer Singh ensures that it captures public imagination. Globally, the celebration continues to grow, with fans contributing recipes, stories and creative expressions that showcase the spread’s versatility. The addition of Assouline’s book further cements Nutella’s place in cultural history, offering a tangible testament to its enduring appeal.
As World Nutella Day 2026 unfolds, the campaign serves as a reminder of the power of food to bring people together. Whether through a jar of hazelnut spread, a shared breakfast or a published book, Nutella continues to inspire joy across tables and cultures. In India, with Ranveer Singh leading the charge, the celebration feels both vibrant and heartfelt, capturing the essence of what makes Nutella beloved worldwide.
In the end, the campaign is not just about promoting a product—it is about celebrating a way of life. A way of life where mornings are brighter, friendships are stronger and happiness is found in the simple act of sharing. For Nutella, World Nutella Day 2026 is more than a marketing initiative; it is a reaffirmation of its place in the hearts of fans, a celebration of joy that transcends borders and generations. And as the film reminds us, mornings really do taste better with Nutella.
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