Omnicom Advertising Hong Kong has unveiled a refreshed leadership structure led by new CEO Andreas Krasser, alongside the appointment of acclaimed creative leader John Koay and the relaunch of BBDO Hong Kong under Maggie Cheung. With reinforced strategy and client leadership, the network signals a renewed creative and operational push in the Hong Kong market.
Omnicom Advertising Hong Kong is entering a new era of leadership and creative ambition as the network announces a refreshed structure, new appointments and the relaunch of BBDO Hong Kong, signalling renewed focus on innovation, integrated creativity and client growth in one of Asia’s most dynamic markets.
At the centre of the shift is Andreas Krasser, who steps into the role of CEO of Omnicom Advertising Hong Kong. While the appointment marks a significant leadership move, Krasser frames the real story as the team being assembled. “The real excitement lies in the team we’ve assembled,” he shared, underscoring a broader strategic push to build a world-class creative ecosystem across the group’s Hong Kong operations.
Among the headline appointments, Omnicom has brought on celebrated creative leader John Koay as Chief Creative Officer. Widely regarded as one of the region’s strongest creative talents, Koay’s remit spans the collective creative output of the Hong Kong network. His arrival is expected to elevate the creative bar and inject new energy into cross-agency collaboration, with Krasser calling his leadership “game-changing.”
Adding momentum to the transformation, BBDO Hong Kong is being relaunched, in a move that reasserts the brand’s presence in the territory. The agency will be helmed by Maggie Cheung as Managing Director, marking a notable promotion accompanied by praise for the “incredible energy” she brings to the role. Supporting her is Koman Ko, who steps in as Managing Partner and Head of Client Services, tasked with cultivating client relationships and driving commercial rigour.
The reshaped network structure also reinforces continuity across key agency brands. Ida Mak continues to lead TBWA, known for operational discipline and consistent delivery, while strategy leadership is being fortified with the appointments of Adrian Tso as Chief Strategy Officer at BBDO and Terence Ling as Chief Strategy Officer at TBWA.
With the combined force of BBDO relaunching alongside TBWA, supported by a refreshed leadership bench and renewed creative horsepower, the Omnicom network in Hong Kong is positioning itself to compete aggressively in a market that increasingly prizes integration, agility and world-class craft. Krasser’s rallying call—“With BBDO relaunching alongside TBWA, we’ve got the infrastructure and talent to do some brilliant work. LFG!”—captures an ambition that extends beyond organisational changes to a broader statement about the creative future of Hong Kong’s advertising industry.
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