Pringles is teasing a Super Bowl commercial starring pop sensation Sabrina Carpenter, developed by BBDO New York and extending the brand’s humorous “Once You Pop, the Pop Don’t Stop” platform. The brand will roll out social media sneak peeks ahead of its ninth consecutive Big Game appearance, building anticipation among fans and snack lovers.
Pop star Sabrina Carpenter is gearing up to bring some extra crunch to this year’s Super Bowl festivities, with Pringles teasing the singer’s appearance in its upcoming Big Game commercial. The snack brand confirmed that its 2025 spot—developed by BBDO New York—will extend its irreverent “Once You Pop, the Pop Don’t Stop” platform, promising a dose of “playful, unhinged humour” fitting for America’s biggest advertising moment.
While Pringles is keeping narrative details quiet for now, the company hinted that Carpenter’s storyline will unfold across digital breadcrumbs in the weeks leading up to the Super Bowl. Teasers and behind-the-scenes glimpses are expected to arrive on social media, stoking anticipation among both Carpenter fans and snack loyalists eager for the brand’s ninth consecutive Super Bowl appearance.
The move continues a trend of major consumer brands pairing high-profile musical talent with splashy Super Bowl creative to capture younger audiences, particularly as TikTok-driven pop culture continues influencing campaigns. For Pringles, the strategy aligns with its positioning as a playful, culturally aware brand that leans into humour and personality to stand out in a cluttered game-day ad slate.
Carpenter, who enjoyed a breakout year through chart hits and viral performances, adds another layer of momentum. Her fan engagement and social media dominance offer baked-in amplification for Pringles, whose Big Game outings have increasingly relied on digital extensions to drive relevance beyond the 30-second spot.
For now, the brand is asking viewers to stay tuned—because once the teasers pop, the hype won’t stop.
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