PRable Global has appointed Shivani Sharma as Associate Vice President – PR and Digital Marketing. She will lead strategic counsel, integrated communication planning and mandate expansion for clients, while mentoring high-performing teams across sectors. The move strengthens the agency’s leadership as brands increasingly demand unified PR, digital and content capabilities.
PRable Global has appointed Shivani Sharma as Associate Vice President – PR and Digital Marketing, strengthening the agency’s senior leadership bench as brands increasingly seek unified storytelling across earned, owned, and digital channels.
In her new mandate, Sharma will lead strategic counsel and integrated communication planning for clients, while also playing a key role in deepening mandates and accelerating performance for brands in fast-evolving sectors. The role includes mentoring high-performing teams, signalling a continued focus on capability building within the agency as it scales.
Sharma’s appointment comes at a time when PR and digital functions are converging rapidly, driven by demand for consistent messaging across platforms, sharper analytics, and real-time content strategies. Agencies that historically operated in media relations now find themselves advising clients on narrative architecture, influencer ecosystems, social media, and digital reputation — making hybrid leadership essential.
Industry experts note that clients no longer view communication as a linear exercise but as a multi-touch growth driver, linking brand positioning with stakeholder trust and customer behaviour. With digital marketing blending into corporate storytelling and earned media, strategic hires like Sharma’s reflect how agencies are realigning talent structures to stay competitive.
For PRable, the new addition is also expected to reinforce its ability to retain and expand key accounts. A leadership focus on counsel and mandate expansion indicates a shift from campaign-based work to long-term relationships where agencies serve as strategic partners rather than execution vendors.
As the communications landscape leans into data-driven creativity and cross-platform messaging, PRable’s move underscores the growing premium on leaders who can interpret market signals, shape cohesive narratives, and empower teams to deliver at scale. With Sharma now part of the senior leadership, the agency aims to strengthen its position in an increasingly integrated communications economy.
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