RPSG Lifestyle Media has appointed Anukriti Malik as Corporate Communication and Social Media Lead, strengthening its communications leadership. With over five years of experience in editorial and luxury media, Malik will shape the parent brand’s narrative, align leadership messaging, and drive consistent communication as the media portfolio expands.
RPSG Lifestyle Media has further reinforced its communications leadership with the appointment of Anukriti Malik as Corporate Communication and Social Media Lead, marking a strategic step as the media house continues to scale its portfolio and sharpen its brand voice. The move reflects the company’s growing emphasis on cohesive storytelling, leadership visibility, and consistent engagement across platforms in an increasingly competitive lifestyle and media landscape.
With over five years of experience spanning editorial, luxury, and digital media, Malik brings a well-rounded perspective to the role, shaped by her exposure to content creation, brand narratives, and audience engagement. Her appointment comes at a time when RPSG Lifestyle Media is expanding both in reach and ambition, requiring a unified communications strategy that aligns internal vision with external perception. As Corporate Communication and Social Media Lead, Malik will be responsible for shaping the parent brand’s public narrative, aligning leadership messaging, and ensuring consistency across owned, earned, and social platforms.
RPSG Lifestyle Media operates at the intersection of content, culture, and consumer aspirations, and communication plays a critical role in reinforcing its positioning. In recent years, lifestyle media has evolved beyond traditional publishing into a dynamic ecosystem that blends digital-first storytelling, social influence, experiential extensions, and brand-led communities. This shift has elevated the importance of strategic communication, not just as a support function, but as a driver of credibility, differentiation, and long-term brand equity. Malik’s role is therefore central to translating the organisation’s vision into narratives that resonate with diverse stakeholders, from readers and advertisers to partners and industry peers.
Malik’s professional journey has been rooted in editorial environments where clarity of voice, attention to detail, and an instinct for storytelling are paramount. Her experience across luxury and lifestyle media has given her a nuanced understanding of how premium brands communicate, how audiences engage with content, and how digital platforms shape perception in real time. This background positions her well to navigate the dual demands of corporate communication and social media leadership, balancing strategic messaging with agility and authenticity.
At RPSG Lifestyle Media, Malik is expected to work closely with senior leadership to articulate and amplify the organisation’s values, priorities, and growth story. Aligning leadership messaging has become an essential component of modern corporate communication, particularly in media companies where founders and executives often serve as visible representatives of the brand. By ensuring coherence between what the organisation stands for and how its leaders communicate publicly, Malik will help strengthen trust and credibility among internal and external audiences alike.
Social media, meanwhile, continues to be a powerful but complex channel for media brands. It serves simultaneously as a distribution platform, a community-building tool, and a real-time feedback loop. Malik’s mandate includes driving consistency across social platforms while allowing for the flexibility and creativity required to engage diverse audiences. This involves not only content planning and tone-of-voice alignment, but also a strategic approach to engagement, crisis management, and reputation monitoring in an always-on digital environment.
The appointment also signals RPSG Lifestyle Media’s recognition that corporate communication and social media can no longer operate in silos. As audiences increasingly encounter brands through fragmented touchpoints, from news coverage and social feeds to leadership interviews and branded content, alignment across channels becomes critical. Malik’s role sits at this intersection, ensuring that messaging is cohesive, intentional, and reflective of the organisation’s broader objectives.
RPSG Group, the parent conglomerate, has built a strong reputation across sectors, including power, FMCG, retail, sports, and media. Within this ecosystem, RPSG Lifestyle Media plays a distinctive role in shaping cultural conversations and consumer aspirations. As the media arm grows, the need to clearly articulate its identity, purpose, and ambitions becomes even more important. Malik’s appointment underscores the company’s commitment to investing in leadership that can steward this narrative with clarity and consistency.
Beyond external communication, the role also carries an internal dimension. Effective corporate communication helps align teams around shared goals, reinforces organisational culture, and fosters a sense of belonging. In fast-growing media environments, where teams often operate at high speed and across multiple projects, clear and consistent communication can be a unifying force. Malik’s editorial sensibility and understanding of storytelling are likely to play a role in shaping internal narratives that reflect the company’s values and celebrate its people and achievements.
The timing of the appointment is particularly relevant as lifestyle media brands face both opportunities and challenges. While digital platforms have expanded reach and lowered barriers to entry, they have also intensified competition and shortened attention spans. In this context, a strong corporate narrative can serve as an anchor, helping brands stand out not just through content, but through purpose, perspective, and credibility. Malik’s experience in luxury media, where brand heritage and storytelling are critical, adds depth to her ability to craft such narratives.
As Corporate Communication and Social Media Lead, Malik will also be tasked with ensuring that communication keeps pace with the company’s expansion. As new verticals, partnerships, or initiatives are introduced, maintaining consistency without stifling innovation becomes a delicate balance. This requires a strategic framework that allows for flexibility while staying true to the core brand. Malik’s role will involve building and refining this framework, ensuring that as RPSG Lifestyle Media grows, its voice remains coherent and recognisable.
Her appointment reflects a broader trend within the media industry, where communication leaders are increasingly expected to combine editorial instincts with strategic thinking and digital fluency. The lines between content, communication, and marketing continue to blur, making roles like Malik’s both complex and influential. Success in such positions depends not only on managing channels, but on understanding audiences, anticipating shifts, and guiding narratives through change.
For Malik, the role represents an opportunity to shape the communication strategy of a growing media organisation at a pivotal moment in its evolution. By bringing together her experience in editorial storytelling and luxury media with the demands of corporate communication and social media leadership, she is positioned to play a key role in defining how RPSG Lifestyle Media is perceived in the industry and beyond.
As RPSG Lifestyle Media continues to expand its portfolio and influence, the appointment of Anukriti Malik underscores the importance the organisation places on thoughtful, consistent, and strategic communication. In an era where perception often travels faster than reality, having a clear and compelling narrative is essential. With Malik at the helm of corporate communication and social media, the company signals its intent to not only grow, but to communicate that growth with purpose, clarity, and confidence.
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