After a blockbuster theatrical run with over Rs 700 crore worldwide collections, Ranveer Singh–Akshaye Khanna starrer Dhurandhar has reportedly set a new OTT record. Netflix has acquired its streaming rights for Rs 285 crore, making it the biggest Hindi film deal on the platform to date.
Ranveer Singh’s Dhurandhar has steadily transformed from a much-anticipated theatrical release into a full-blown industry phenomenon, extending its dominance far beyond cinema halls and into the fiercely competitive digital streaming market. Directed by Aditya Dhar, the high-octane action thriller was released in theaters on December 5, 2025, and quickly established itself as one of the defining Hindi films of the year. Now, with reports emerging of an unprecedented OTT deal, Dhurandhar appears to have rewritten the rules of post-theatrical valuation as well.
Since its opening weekend, the film has enjoyed an extraordinary run at the box office, drawing crowds across urban multiplexes and single-screen theaters alike. Powered by Ranveer Singh’s intense, physically demanding performance and Akshaye Khanna’s much-discussed turn, Dhurandhar struck a chord with audiences looking for a blend of scale, emotion, and relentless action. The film has amassed Rs 483 crore at the domestic box office, while its worldwide collections have surged past the Rs 700 crore mark, placing it firmly among the biggest Hindi blockbusters of recent years. Trade analysts credit this success to a potent mix of strong advance bookings, sustained word of mouth, repeat viewing, and Dhar’s reputation for delivering slick, patriotic action narratives.
What has now taken the industry by surprise, however, is the reported size of Dhurandhar’s digital streaming deal. According to industry buzz, the film’s OTT rights have been acquired by Netflix for a staggering Rs 285 crore. The claim was shared publicly by film critic Ravi Chaudhary in a post on X, sparking widespread discussion across trade circles and social media. If the figure holds true, it would make Dhurandhar the most expensive Hindi film acquisition ever made by Netflix, setting a new benchmark for OTT deals in India.
The reported Rs 285 crore agreement reflects the dramatic shift in how major Hindi films are being valued in the streaming era. Once seen as a secondary revenue stream, OTT rights have now become a crucial pillar of a film’s overall business model. For big-ticket productions like Dhurandhar, digital deals not only secure substantial returns but also de-risk theatrical investments, especially in an environment where audience preferences can be unpredictable. In this context, Netflix’s willingness to commit such a massive amount underlines its confidence in the film’s ability to drive viewership, subscriptions, and sustained engagement long after its theatrical run concludes.
The comparison with Pushpa 2: The Rule further highlights the scale of Dhurandhar’s achievement. Pushpa 2 had reportedly sold its OTT rights to Netflix for around Rs 275 crore, a figure that was widely regarded as a record-breaking deal at the time. That acquisition signalled the growing dominance of South Indian franchises in the pan-India and global streaming space. By surpassing that number, Dhurandhar has not only set a new high for Hindi cinema but also demonstrated the increasing global appeal of Bollywood action spectacles when executed at scale.
Ravi Chaudhary’s post summed up the significance of the moment, noting that Dhurandhar has “sold its OTT rights for a massive 285 Cr, setting a new benchmark on Netflix.” The post quickly gained traction, with industry insiders debating what this could mean for future negotiations between producers and streaming platforms. While official confirmation from the makers or Netflix is still awaited, the buzz alone has reinforced Dhurandhar’s status as a trendsetter in the current market.
At the heart of the film’s success lies Ranveer Singh, whose career has been defined by his ability to reinvent himself across genres. In Dhurandhar, Singh reportedly underwent an intense physical transformation and delivered one of his most ferocious performances to date. Audiences and critics alike praised his commitment to the role, particularly the film’s action set pieces, which were mounted on a scale rarely seen in Hindi cinema. Akshaye Khanna’s presence added further gravitas, with his performance earning acclaim for its restraint and complexity, providing a strong counterbalance to Singh’s explosive energy.
Aditya Dhar’s direction has also been widely credited for the film’s impact. Known for blending nationalistic themes with sharp storytelling, Dhar crafted Dhurandhar as a slick, emotionally charged thriller that appealed to both mass and class audiences. The film’s technical finesse, from cinematography to sound design, contributed to its immersive theatrical experience, which in turn fueled strong word of mouth. This sustained buzz has been a key factor in driving both box office numbers and digital valuation.
From a business perspective, the reported Netflix deal reflects the evolving strategy of global streaming platforms in India. With competition intensifying among OTT players, marquee titles are increasingly seen as essential assets rather than optional additions. A film like Dhurandhar, with proven theatrical success and star power, offers platforms the assurance of high initial viewership and long-term library value. For Netflix, securing such a title reinforces its position in the premium Hindi film space at a time when subscriber attention is fiercely contested.
The deal also underscores the changing dynamics between theatrical and digital releases. Rather than cannibalising box office performance, a strong OTT acquisition is now often viewed as validation of a film’s theatrical success. In Dhurandhar’s case, the massive box office numbers appear to have directly boosted its digital worth, creating a virtuous cycle that benefits producers, distributors, and platforms alike.
As the film prepares for its eventual streaming debut, expectations remain sky-high. Industry watchers anticipate that Dhurandhar could replicate its theatrical impact on the digital platform, drawing not just Indian audiences but also viewers from the Indian diaspora and international markets where Netflix has a strong presence. If the reported figures are accurate, the film’s OTT journey may prove just as historic as its box office run.
In an era where success is measured not only by ticket sales but also by digital reach and revenue, Dhurandhar stands as a defining example of how a well-mounted Hindi film can dominate across platforms. With record-breaking collections, a headline-grabbing OTT deal, and sustained cultural buzz, the Ranveer Singh–Akshaye Khanna starrer has firmly positioned itself as one of the most significant cinematic successes of its time, signalling a new chapter in the economics of Indian cinema.
Discover more from Creative Brands
Subscribe to get the latest posts sent to your email.
