As the automotive industry continues to navigate the complexities of the 21st century, Audi has announced a key leadership change in its communications department. Carolin Strunz has been appointed as the new Vice President – Global Communications & Corporate Affairs, effective January 1, 2026. She will report directly to Audi CEO Gernot Döllner, taking the reins from Dirk Arnold, who is retiring after more than 17 years with the company.
Strunz brings a wealth of experience to her new role, with over 20 years of international experience in corporate communications and public affairs. Her most recent position was as Head of Global Thought Leadership and Executive Communications at Syngenta Group, where she honed her skills in shaping strategic narratives for global brands. She has also worked with organizations such as streetfootballworld and Scholz & Friends, demonstrating her versatility and expertise in the field.
“Audi is shaping the mobility of the future with Vorsprung 2030, and I’m excited to contribute my expertise to this transformation,” Strunz said in a statement. “I’m looking forward to working with the team and our global partners to strengthen Audi’s reputation as a leader in the premium automotive segment.”
Döllner praised Arnold’s contributions, stating that he has “defended and strengthened the company’s reputation in turbulent times.” Arnold reflected on his time at Audi, saying, “I’m proud of what we’ve achieved together – from shaping the digital transformation to positioning Audi as a pioneer in electromobility and autonomous driving.”
Strunz’s appointment comes at a critical juncture for Audi, as the company accelerates its transformation towards sustainable mobility. Her expertise is expected to help Audi navigate complex communications and transformation processes, leveraging her deep understanding of global markets and her ability to craft compelling narratives.
As the industry continues to evolve, Audi’s communications strategy will play a crucial role in shaping public perception and driving engagement. Strunz’s appointment signals a new era for Audi, one that prioritizes transparency, innovation, and sustainability.
A Closer Look at Carolin Strunz
Strunz’s career in communications began over two decades ago, and she has since worked with a range of organizations, from non-profits to multinational corporations. Her experience spans multiple industries, including agriculture, technology, and automotive, giving her a unique perspective on the complexities of global communications.
In her new role, Strunz will oversee Audi’s global communications and corporate affairs, working closely with Döllner and the leadership team to drive the company’s strategic agenda. She will be responsible for shaping Audi’s narrative, building reputation, and fostering engagement with stakeholders worldwide.
As Strunz takes the helm, Audi is poised to accelerate its transformation into a leader in sustainable mobility. With her expertise and experience, the company is well-positioned to navigate the challenges and opportunities ahead. “I’m looking forward to working with Carolin Strunz as she takes on this new challenge,” Döllner said. “Her expertise will be invaluable as we continue to shape Audi’s future.”
The appointment of Carolin Strunz marks a new chapter in Audi’s journey, one that promises to be defined by innovation, sustainability, and compelling storytelling. As the industry continues to evolve, one thing is clear: Audi is in good hands with Strunz at the helm of its communications department.
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