IndoBevs has appointed finance veteran Sharad Negi as Chief Financial Officer, marking a strategic move to strengthen governance, accelerate growth, and build long-term financial resilience. With nearly 20 years of experience across Pernod Ricard, EY, Mazars, and Honda, Negi will lead financial strategy, performance optimisation, and scalable expansion for the rapidly growing beverage company.
In a move that signals its intent to build stronger financial muscle for the years ahead, IndoBevs has appointed seasoned finance leader Sharad Negi as its new Chief Financial Officer. The decision comes at a pivotal time for the company, which has been steadily expanding its footprint and sharpening its strategic focus in an increasingly competitive beverage landscape. With nearly two decades of experience spanning finance, audit, commercial strategy, and risk assurance, Negi arrives with a mandate to strengthen the organisation’s fiscal backbone, power its growth ambitions, and reinforce governance discipline across every function.
For IndoBevs, the appointment is more than a routine leadership transition—it is a deliberate investment in the kind of financial stewardship needed to sustain momentum, navigate market shifts, and drive long-term value creation. As industries across the consumer goods sector face heightened pressures from inflation, evolving regulations, shifting consumer preferences, and the demands of digital transformation, companies are rethinking the role of the modern CFO. It is no longer confined to number-crunching or compliance oversight. Instead, it demands strategic foresight, commercial agility, and the ability to translate data-driven insights into business outcomes. It is this evolved leadership profile that Sharad Negi embodies, and IndoBevs appears poised to benefit from his wide-ranging expertise.
Negi joins IndoBevs after delivering years of impact at Pernod Ricard Asia, where he played an instrumental role in shaping commercial acceleration initiatives and strengthening financial planning and analysis across a complex regional structure. Over the course of nearly 12 years at the spirits major, he cultivated deep expertise in budgeting, forecasting, business partnering, and strategic financial controls—skills that are expected to be crucial as IndoBevs scales. His ability to streamline FP&A processes, elevate data-driven decision-making, and bring consistency to region-wide operations made him a trusted leader at Pernod Ricard, and these learnings are likely to translate seamlessly into his new role.
Beginning his journey as a Business Analyst in the North Zone, Negi rose through the ranks, taking on roles such as Region Finance Manager and Manager of Risk & Assurance. Each assignment added another layer to his understanding of how finance can support—and shape—business strategy. Whether it was designing more efficient budgeting frameworks, working closely with commercial teams to align goals, or strengthening governance mechanisms, Negi’s approach has consistently been rooted in building systems that scale. At a time when IndoBevs is looking to deepen its market relevance and operational excellence, his blend of technical expertise and strategic clarity is expected to bring fresh momentum.
Yet Negi’s experience extends beyond the world of beverages. His earlier roles at Mazars India, Ernst & Young, and Honda Motorcycle & Scooter India gave him exposure to a diverse set of challenges across audit, compliance, process governance, and operational risk management. These formative years helped him build a rigorous understanding of regulatory landscapes, financial controls, and the importance of strong internal systems—elements that are foundational to any organisation preparing for aggressive expansion. As a Chartered Accountant trained under the Institute of Chartered Accountants of India, Negi has also cultivated a strong analytical mindset, grounded in rigorous discipline and financial integrity.
For IndoBevs, which is navigating a period of transformation and growth, the appointment signals a clear commitment to strengthening its financial foundations. The beverage category is in the midst of rapid evolution, influenced by shifting health preferences, premiumisation trends, supply chain complexities, and the rise of new business models. In this environment, the role of the CFO becomes central to not just managing resources but also identifying opportunities, mitigating risks, and guiding long-term strategic priorities. Negi’s arrival is expected to enhance IndoBevs’ ability to adapt to these dynamics with agility and confidence.
One of the key expectations from his mandate is to enhance governance frameworks at a time when corporate transparency and accountability are under increasing scrutiny. Strong governance does not simply serve regulatory compliance—it builds an internal culture of discipline, consistency, and ethical practices. Negi’s extensive experience in risk assurance and compliance gives him the tools to refine IndoBevs’ internal systems, ensuring decisions are backed by robust processes and clear checks and balances. As the company scales, governance will serve as a crucial pillar for ensuring that growth remains sustainable and structurally sound.
In addition, IndoBevs is counting on Negi to drive performance optimisation across verticals. This includes improving cost structures, identifying fiscal inefficiencies, enhancing productivity, and developing sharper dashboards for leadership visibility. His background in data-driven financial strategy is expected to bring a new level of granularity and precision to the company’s forecasting and planning cycles. This becomes especially important in industries where margins fluctuate based on raw material price volatility, logistics constraints, and seasonal consumption patterns. A CFO who understands these nuances can significantly strengthen an organisation’s ability to navigate headwinds.
A critical part of Negi’s role will also involve helping IndoBevs build a strong fiscal foundation for expansion. As the company looks at new markets, product diversification, or scaled operations, the CFO’s office becomes the architect of feasibility, investment allocation, and capital planning. With global experience behind him, Negi is well-placed to evaluate growth scenarios not just through a financial lens but through a strategic one—ensuring that the company’s ambitions are met with disciplined execution and a realistic assessment of risks and opportunities.
The appointment also underscores the growing importance of financial leaders who can collaborate effectively with cross-functional teams. In a modern business environment, the CFO is expected to work closely with marketing, operations, supply chain, R&D, and technology functions to ensure alignment between financial goals and business realities. Negi’s time at Pernod Ricard, where commercial partnering was a central part of his role, has equipped him to engage meaningfully with diverse teams. His ability to translate financial insights into actionable business strategies will likely be a major advantage for IndoBevs as it sharpens its competitive edge.
As IndoBevs charts its next phase of growth, Sharad Negi’s arrival could not be more timely. His track record of shaping transformation, strengthening processes, and driving commercial relevance positions him as a strategic asset for the organisation. The appointment reflects a broader shift in how companies view finance leadership—not as a support function but as a catalyst for innovation, resilience, and sustainable expansion. IndoBevs’ decision to bring him on board reinforces its commitment to long-term value creation and its recognition that financial strategy is central to building a future-ready company.
Negi now steps into the CFO role equipped with deep knowledge, proven capability, and a forward-looking commercial mindset. As IndoBevs accelerates its growth journey, his leadership is expected to play a defining role in guiding the company through new opportunities, evolving challenges, and the constant demand for operational excellence.
