Ooh Media has partnered with Cricket Australia to display live scores, news, and highlights from the upcoming Ashes Test Series across its nationwide out-of-home network. Launching with the Perth Test on November 21, the collaboration lets brands engage fans beyond stadiums through digital screens in offices, transport hubs, and retail spaces.
Ooh Media has partnered with Cricket Australia to display live scores, news, and highlights from the upcoming Ashes Test Series across its nationwide out-of-home network. Launching with the Perth Test on November 21, the collaboration lets brands engage fans beyond stadiums through digital screens in offices, transport hubs, and retail spaces.
In a move that merges sport, media, and outdoor engagement, Ooh Media has teamed up with Cricket Australia to bring live scores, highlights, and match updates from the upcoming Ashes Test Series to audiences across Australia through its expansive out-of-home (OOH) advertising network.
The partnership, officially announced on Wednesday, will kick off with the Perth Ashes Test on November 21, ensuring that cricket fans can follow the excitement of one of the world’s greatest sporting rivalries — not just in stadiums, but across streets, offices, train stations, airports, and shopping precincts nationwide.
The collaboration will see Ooh Media’s digital screens and displays showcase real-time scores, key moments, and highlights from the Tests, allowing brands to connect with cricket lovers wherever they are. From bustling retail centres to major commuter routes, fans will be able to keep up with the Ashes’ latest action in real time.
For Ooh Media, the initiative is more than a broadcast partnership — it’s about extending the nation’s favourite summer sport into everyday life.
“Cricket is one of Australia’s favourite summer rituals, and last year’s Boxing Day Test drew a massive crowd of more than 370,000 across the five days at the MCG,” said Mark Fairhurst, Ooh Media’s chief revenue officer. “Those fans spill into streets, bars, restaurants, and retail spaces — right where our out-of-home assets are.”
He added that the partnership provides brands with “an unrivalled opportunity to be part of the action and connect with audiences through engaging content that captures the moment.”
For Cricket Australia, the partnership represents an innovative way to extend the energy and emotion of the Ashes beyond stadium walls. The governing body’s head of brand and marketing, Teresa Basile, said the move reflects a broader vision to bring cricket closer to everyday fans.
“The Ashes is more than a summer sporting event — it’s a rivalry that captures the attention of fans across Australia and around the world,” Basile said. “With record-breaking ticket sales, the passion is undeniable. This collaboration helps us take that energy beyond the stadium, reaching fans in their everyday lives and giving brands a powerful way to be part of the experience.”
By turning Ooh Media’s nationwide network into a live scoreboard and storytelling canvas, the partnership aims to amplify engagement throughout the cricket season, making the Ashes part of Australia’s daily rhythm — from morning commutes to post-work gatherings.
The partnership also offers a creative playground for advertisers looking to associate their brands with one of Australia’s most celebrated sporting traditions. With Ooh Media’s presence spanning offices, streets, roads, rail stations, retail environments, and airports, brands can integrate messaging with live updates and highlights to create contextually relevant campaigns.
Industry analysts suggest that the deal could reshape how live sports are experienced through OOH networks. By merging live content, national reach, and contextual engagement, Ooh Media is tapping into a new kind of real-time marketing opportunity — one that turns public spaces into shared fan zones.
“This is a smart way to bring the spirit of the Ashes to life in places where Australians naturally gather,” said one industry observer. “It’s not just about showing scores — it’s about embedding the emotion of the game into the daily pulse of the country.”
The Ashes partnership comes on the heels of a significant period of expansion for Ooh Media. Just days earlier, the company unveiled a full-scale digital billboard network along Melbourne’s Bolte Bridge, one of the city’s busiest traffic arteries.
In October, it also rolled out nearly 200 new advertising assets across five Melbourne Metro Tunnel stations, strengthening its presence in one of the country’s key commuter corridors.
These developments position Ooh Media as a dominant player in the Australian out-of-home advertising sector, combining large-scale infrastructure with dynamic, content-driven storytelling.
For cricket fans, the partnership means that the iconic Ashes moments — from early wickets to match-turning centuries — will no longer be confined to living rooms or stadium seats. They will unfold across digital screens in airports, shopping malls, and train stations, keeping the spirit of competition alive wherever people go.
By transforming public spaces into extensions of the cricket field, Ooh Media and Cricket Australia are setting a new benchmark for live sports engagement in outdoor media. The collaboration blurs the lines between content, fandom, and real-world experience, ensuring that the buzz of the Ashes resonates far beyond the boundary ropes.
As summer approaches and the nation gears up for another fiery clash between Australia and England, one thing is certain — thanks to Ooh Media, the Ashes won’t just be played in the stadiums; they’ll be lived across the country.
