Verve The Live Agency | B Corp has expanded into Asia with a new office in Singapore, led by Global Client & Development Director Michael Pring. With hubs in Dublin, London, and Amsterdam, the move strengthens Verve’s global presence, blending sustainability, creativity, and experiential marketing expertise for the Asia-Pacific region.
In an ambitious leap that signals the growing global appetite for immersive brand experiences, Verve The Live Agency | B Corp has expanded its international footprint by launching its first Asian office in Singapore. Headquartered in Dublin, with established offices in London and Amsterdam, this marks Verve’s first foray into the dynamic Asia-Pacific region — a move that positions the agency to engage with one of the world’s most vibrant creative and commercial markets.
The Singapore office will be led by Michael Pring, Verve’s Global Client & Development Director, who brings extensive experience in international brand strategy and live engagement. Under his leadership, Verve aims to blend its creative ethos, sustainability-driven principles, and global expertise with the region’s distinctive cultural energy.
For more than three decades, Verve has been synonymous with innovation in live and experiential marketing. Founded in Dublin, the agency has earned a reputation for creating memorable brand experiences that combine strategy, creativity, and technology. Its decision to open a new office in Singapore is not just about geographical expansion — it’s about tapping into a region that has become a global hub for business, technology, and creativity.
“Singapore represents a dynamic crossroads for creativity, innovation, and global connectivity,” said Pring. “Our presence here allows us to better serve our international clients while collaborating with Asia’s vibrant creative community. This expansion is about listening to our clients’ global ambitions and ensuring we’re positioned to help them achieve them.”
The timing is ideal. Asia’s experiential marketing industry has grown rapidly in recent years, with brands increasingly turning to live events, immersive campaigns, and hybrid experiences to engage audiences. As businesses in the region invest heavily in digital transformation and consumer engagement, Verve’s arrival brings a seasoned partner capable of blending emotional storytelling with measurable impact.
Verve’s international expansion has been methodical and deeply rooted in its values. From its beginnings in Dublin to its growth across Europe, the agency has consistently focused on creating experiences that resonate on both a creative and ethical level. Its B Corp certification reflects its commitment to sustainability, inclusivity, and responsible business practices — values that are becoming increasingly important to brands and audiences alike.
By opening its doors in Singapore, Verve is taking its mission global. The city-state’s strong reputation for innovation, its business-friendly environment, and its proximity to major markets like India, China, and Southeast Asia make it an ideal base for Verve’s Asian ambitions.
“Our clients are expanding their global footprints, and they want to maintain creative consistency across regions,” said Pring. “By establishing a base in Singapore, we can bring our unique approach to experiential marketing to a whole new set of brands and audiences — while also learning from the rich diversity and cultural nuances that make Asia such an exciting place to create.”
One of Verve’s key differentiators has always been its focus on sustainability. As one of the few B Corp-certified agencies in the live experience sector, it has committed to balancing purpose and profit. Its projects often emphasize eco-friendly materials, waste reduction, and community impact — principles that are increasingly valued by both clients and consumers.
This ethos aligns well with Singapore’s broader sustainability goals. The country has made major strides in environmental innovation and responsible business practices, creating an ecosystem where purpose-driven brands and agencies can thrive.
“In every market we operate in, we see growing demand for experiences that do more than entertain — they inspire, connect, and drive positive change,” Pring noted. “Sustainability isn’t just an add-on for us. It’s part of how we think, design, and deliver.”
Verve’s entry into the Asian market comes at a transformative time for the region’s marketing industry. Across Asia-Pacific, brands are rethinking how they connect with audiences in a post-pandemic world. Consumers are craving authentic, human-centered interactions after years of digital fatigue. Experiential marketing — from live activations and pop-ups to hybrid and virtual events — has emerged as a powerful medium for building emotional resonance.
In Singapore, the events industry has bounced back strongly, driven by government support, infrastructure development, and global interest in the city as a destination for conferences, festivals, and brand launches. Similar trends are visible across Southeast Asia, where younger demographics and growing middle-class populations are fueling demand for experiences that are creative, shareable, and socially conscious.
Verve’s expertise in combining creativity, data, and storytelling places it in an ideal position to lead this evolution. The agency has worked with global brands across industries — from technology and beverages to fashion and culture — creating experiences that go beyond advertising to foster genuine community and loyalty.
Verve’s Singapore office will serve as more than just a regional outpost. It will be a hub for innovation, cross-cultural collaboration, and talent development. The agency plans to partner with local creatives, production specialists, and strategic thinkers to deliver projects that reflect both global standards and local authenticity.
This collaborative approach is central to Verve’s philosophy. The agency has long believed that the best ideas emerge from diverse perspectives — a belief that aligns perfectly with Singapore’s multicultural identity. By investing in local partnerships, Verve hopes to not only build a strong presence in Asia but also contribute to the region’s creative economy.
“Our goal is to co-create with the local creative community,” said Pring. “We want to blend our international experience with local insights, talent, and culture to produce work that truly connects with people.”
Verve’s expansion into Singapore marks a significant milestone, but it’s also part of a broader narrative — one that reflects how experiential marketing is evolving on a global scale. As brands move beyond traditional advertising, they are seeking agencies that can deliver meaningful, multisensory experiences that cut through noise and build lasting emotional connections.
For Verve, this means staying true to its roots while embracing new frontiers. The agency’s growth has always been driven by curiosity, creativity, and conscience — values that continue to guide its next chapter. The Singapore office will not only extend Verve’s reach into Asia but also deepen its ability to offer clients a truly global service, backed by regional understanding and sustainability-led innovation.
In a world where audiences are increasingly fragmented and digital interactions dominate, Verve’s focus on human connection feels both timely and timeless. The move to Singapore reinforces its belief that live experiences still have unmatched power — not just to market products, but to move people.
As the agency settles into its new home in Asia, the message from Verve is clear: the future of experiential marketing is global, sustainable, and deeply human. And with Singapore as its new creative base, Verve The Live Agency is poised to shape that future — one unforgettable experience at a time.
