Standard Chartered Sri Lanka has appointed Kumudu Munasinghe as Head of Corporate Affairs, Brand and Marketing. CEO Bingumal Thewarathanthri said her leadership will enhance the bank’s brand presence and stakeholder engagement. Munasinghe will oversee communications, marketing, and community initiatives to strengthen the bank’s local and international positioning.
Standard Chartered Sri Lanka has announced the appointment of Kumudu Munasinghe as its new Head of Corporate Affairs, Brand and Marketing. The move reflects the bank’s ongoing focus on enhancing its brand visibility, strategic communications, and stakeholder engagement in a dynamic financial landscape.
Welcoming her to the leadership team, CEO Bingumal Thewarathanthri said that Munasinghe’s extensive experience and strong leadership would play a vital role in strengthening the bank’s brand presence and deepening its connections with clients, partners, and communities. He noted that the appointment comes at a pivotal time when the bank continues to innovate and drive growth while aligning with the evolving expectations of stakeholders in Sri Lanka’s financial sector.
Munasinghe’s new role will encompass overseeing corporate communications, brand strategy, marketing initiatives, and community engagement programs. Her mandate includes advancing Standard Chartered’s reputation as a trusted international bank with a deep local presence. The appointment underscores the bank’s commitment to investing in leadership talent capable of steering its communications and brand strategy in alignment with global standards and local aspirations.
As the financial industry in Sri Lanka undergoes rapid transformation driven by digitalisation and customer-centric innovation, Standard Chartered’s decision to strengthen its leadership in brand and corporate affairs signals a forward-looking approach. With Munasinghe at the helm, the bank aims to reinforce its heritage of trust and integrity while shaping a modern, dynamic brand narrative suited to new market realities.
