Peter England’s new campaign, The Bollywood Wedding, features Karan Johar and Rohit Saraf in a lively celebration of men’s wedding fashion. Merging classic tailoring with contemporary styles, the campaign exudes cinematic charm and festive energy, reimagining how the modern Indian man dresses with confidence, colour, and charisma for special occasions.
In a dazzling blend of cinema and couture, Peter England has launched its latest campaign, The Bollywood Wedding — a grand celebration of style, spectacle, and storytelling. Frontlined by filmmaker Karan Johar and actor Rohit Saraf, the campaign reimagines the Indian wedding wardrobe as a red-carpet affair where confidence takes centre stage.
The visuals, drenched in colour and charisma, pay homage to India’s love affair with weddings — occasions that are as much about fashion as they are about family and festivity. In this cinematic showcase, Peter England takes the quintessential wedding look for men and infuses it with a fresh, contemporary spin.
From timeless tailoring that evokes regal nostalgia to modern silhouettes designed for the suave, self-assured groom and guest, every outfit in The Bollywood Wedding collection is “crafted for the spotlight.” The line aims to redefine what it means to dress for celebration — bridging the gap between traditional charm and modern sophistication.
Karan Johar, known for his impeccable taste and flair for grandeur, embodies the spirit of the campaign — a confident blend of heritage and modernity. Rohit Saraf, meanwhile, brings a youthful energy and playful elegance, representing the new-age Indian man who isn’t afraid to express his style with flair.
The campaign film unfolds like a Bollywood blockbuster — complete with vibrant backdrops, candid chemistry, and the unmistakable energy of an Indian wedding. Every frame celebrates the exuberance of the season, where music, movement, and emotion come together in a visual symphony of celebration.
For Peter England, one of India’s most trusted menswear brands, this campaign is not just about fashion — it’s about storytelling. It captures the essence of the Indian wedding as a cultural spectacle, where style becomes a language of self-expression.
As the wedding season heats up, The Bollywood Wedding sets the tone for how the modern Indian man dresses to impress — bold, confident, and unapologetically expressive. Whether it’s the classic sherwani or a sleek fusion ensemble, Peter England ensures that every look feels as cinematic as it does celebratory.
With The Bollywood Wedding, Peter England doesn’t just dress the man — it scripts a new chapter in India’s fashion narrative, where weddings are not just events, but grand productions of personality and panache.
