For the first time in ten years, Oreo has introduced a brand-new permanent flavour to its portfolio – Oreo Toffee Crunch. The latest addition gives fans yet another reason to indulge in the iconic ritual of twisting, licking, and dunking. A rich toffee-flavoured crème paired with the beloved Oreo crunch makes this variant a delectable treat for all ages.
In today’s fast-paced world, where everyday moments often feel fleeting, Indians are seeking snacks that bring comfort, joy, and a touch of indulgence. Oreo Toffee Crunch has been crafted precisely for this purpose — to transform small, everyday breaks into delightful escapes for families, children, and young adults.
Blending nostalgia with novelty, the flavour balances the timeless taste of toffee with Oreo’s signature creamy filling and crisp bite. Already a success in international markets such as the United States, Oreo Toffee Crunch is now making its way to India, where it promises to be both a premium and accessible indulgence for consumers.
With this launch, Oreo continues to strengthen its position as a brand that delivers not just cookies, but moments of happiness shared across generations.
“Oreo was first launched in India around 14 years ago and since has become milk’s favourite cookie enjoyed by families everywhere. The cookie is all about playful indulgence and Toffee Crunch serves as the most exciting twist yet. Everyone loves a good toffee, so combining it with everyone’s favourite cookie, we hope to give the fans a treat worth reaching for over and over,” said Nitin Saini, Vice President-Marketing, Mondelez India.
Vikram Pandey – Chief Creative Officer, Leo India, said: “Oreo has always stood for playful connections, and with this new flavour we wanted to celebrate exactly that. Oreo Toffee Crunch brings together the classic taste everyone loves with a delightful twist of toffee. The film captures a light-hearted family moment, where the simple act of twisting and licking an Oreo turns into a shared adventure of joy and discovery.”
For Oreo in India, the launch of Oreo Toffee Crunch marks a major milestone — the brand’s first permanent flavour addition in over a decade. Until now, Oreo’s core crème flavours — Chocolate, Vanilla, and Strawberry — have cemented its place in the hearts of Indian consumers. With Toffee Crunch joining the portfolio, Oreo underscores its commitment to delivering fresh, exciting taste experiences to its ever-growing fan base.
Consumer testing in India revealed Oreo Toffee Crunch as a clear favourite, celebrated for its distinctive blend of creamy toffee flavour and the classic Oreo crunch. The new variant will be available in both Single and Family Packs across modern trade, general trade, and e-commerce platforms.
To amplify the launch, Mondelez India is rolling out a high-impact 360-degree marketing campaign that spans television, digital media, and immersive social storytelling — ensuring Oreo Toffee Crunch makes a memorable entry into households across the country.
