FCB Ulka, part of FCB India, has announced the appointment of Bhawana Choudhary as Executive Vice President. With an illustrious career spanning more than 17 years in the advertising industry, Bhawana brings with her a rich and diverse experience in building brands across multiple categories—ranging from new-age start-ups to large-scale legacy companies. Known for her ability to lead integrated mandates with measurable impact, she has consistently delivered strategic and creative solutions that have strengthened brand equity and business outcomes.
Bhawana began her professional journey in marketing and advertising in 2008, and over the years, has steadily risen through key leadership positions at some of India’s most prominent agencies. Her portfolio of work reflects her versatility, having successfully partnered with clients across a wide array of sectors including fashion, beauty, FMCG, financial services, telecom, technology, home furnishings, real estate, and media. She has played a pivotal role in shaping brand narratives for both legacy Indian names and global international brands, while also driving growth strategies for emerging businesses and digital-first enterprises.
Her appointment marks a significant step for FCB Ulka, as the agency continues to strengthen its leadership team with professionals who embody strategic foresight, creative excellence, and a growth-oriented mindset.
Talking about the appointment, Kulvinder Ahluwalia, CEO of FCB Ulka, said, “We are delighted to welcome Bhawana to FCB Ulka. Her strong client relationships, business sense, versatility across sectors, and ability to adapt to the changing marketing environment will bring great value as we continue to grow for our clients and strengthen our partnerships across India.”
Commenting on her new role, Bhawana Choudhary said, “I am excited to join FCB Ulka at such a dynamic time for the industry. With FCB’s philosophy of ‘Never Finished’ and a future-focused approach to creativity, I look forward to working with the team to build strong, integrated solutions for clients and unlock new possibilities for growth.”
