One of India’s most celebrated actors and filmmakers, Ajay Devgn has long exemplified entrepreneurial vision, investing in production, VFX, and cutting-edge content ventures that expand the possibilities of cinema and entertainment. Always ahead of the curve, he recently teamed up with Danish Devgn to launch the AI-driven firm Prismix. Now, taking another bold step into the digital frontier, the duo has unveiled Lens Vault Studios (LVS) — a venture designed to redefine how stories are created, experienced, and shared in the digital era.
With state-of-the-art infrastructure, a technology-first approach, and a creator-led philosophy, Lens Vault Studios is reimagining the craft of storytelling for maximum impact. Its vision spans across feature films, OTT originals, branded content, gamified experiences, and international co-productions, establishing a pipeline of IP-driven narratives that seamlessly fuse creativity with technology.
At the helm, Ajay Devgn as Chairman and Danish Devgn as Founder & CEO will steer LVS toward its ambition of becoming one of India’s most future-ready media powerhouses, with the potential to take Indian stories to a truly global stage.
Ajay Devgn: Pioneering the Future of Storytelling
More than just a cinematic icon, Ajay Devgn has consistently pushed boundaries at the crossroads of creativity and technology. As Chairman of Lens Vault Studios (LVS), he envisions a space where innovation and artistry converge. “With LVS, our ambition is to nurture original ideas and bring them to life through world-class technology. We want to create an ecosystem that sets new global benchmarks for Indian media—an environment where creators are empowered and storytelling is elevated with next-generation tools.”
His vision positions LVS as a centre of excellence for animation, VFX, and AI-driven content, building India’s reputation as a hub for high-quality global production and original intellectual properties.
Danish Devgn: Redefining Original IP for the Digital Age
As a producer and creative entrepreneur, Danish Devgn champions the belief that intellectual property is the true currency of culture and commerce. For him, LVS is not just a studio—it is an engine of originality. “At LVS, originality is our currency and intelligence is our engine. We build stories the way innovators build technology—scalable, adaptive, and timeless. Whether through live-action, animation, or immersive AR/VR worlds, our aim is to craft IPs that resonate globally while staying rooted in authentic emotions.”
Under his leadership, LVS is shaping a future-ready content slate that spans fiction and non-fiction, lifestyle and branded content, as well as interactive and immersive storytelling formats—laying the foundation for a new era of innovation-driven Indian media.
Discover more from Creative Brands
Subscribe to get the latest posts sent to your email.
