Yahoo has named Josh Line as its new Chief Marketing Officer (CMO), tasking him with overseeing the company’s global marketing strategies, brand positioning, user acquisition, and customer engagement efforts. Reporting directly to Yahoo CEO Jim Lanzone, Line will play a key role in shaping the brand’s future direction.
A seasoned marketing executive, Line previously served as Chief Brand Officer at Paramount Global, where he led enterprise-wide marketing initiatives and played a pivotal role in launching Paramount+ and expanding the company’s direct-to-consumer streaming business. Under his leadership, Paramount underwent a strategic marketing transformation, unifying its multiplatform marketing capabilities across major brands such as CBS, MTV, Paramount Pictures, and Pluto TV.
During his tenure, Line chaired Paramount’s marketing council, established marketing centers of excellence in media, production operations, marketing technology, and social strategy, and spearheaded the company’s high-profile rebrand from ViacomCBS to Paramount Global. His expertise in brand-building and digital transformation is expected to drive Yahoo’s next phase of growth and innovation in the competitive digital landscape.
“With a strong track record of scaling both emerging and iconic brands, combined with his ability to build and lead high-performance teams, Josh is the ideal leader to propel the Yahoo brand forward during this critical moment in our journey,” said Jim Lanzone, CEO of Yahoo. “I am excited to welcome Josh to Yahoo, where his expertise in driving brand strategy and fostering collaboration across every facet of marketing leadership will be crucial.”
“At 30 years young, Yahoo is one of the internet’s most storied brands, and its mission to be a trusted guide through the digital wilderness is as relevant as ever,” said Line. “I couldn’t be more excited about the opportunity to reignite love and cultural impact for this iconic brand and drive growth for its portfolio of leading products. I’m thrilled to join Jim and the team to help build the future of Yahoo.”
Before serving as Paramount’s Chief Brand Officer, Line led marketing, creative and digital studios at Comedy Central, Paramount Network, and TV Land. His commitment to creative excellence and customer-centric innovation was cultivated at award-winning agencies Scratch, Droga5, and Anomaly, leading engagements with GM, BMW, Coca-Cola, Nestlé, Disney, and more.
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