Madison Media Secures Media AOR Mandate for Nexus Select Malls

Madison Media, a division of Madison World, has been appointed as the Media Agency of Record (AOR) for Nexus Select Malls. Under this mandate, the agency will oversee both traditional and digital media planning and execution, covering TV, Print, Radio, Cinema, Outdoor, Digital Branding, and Activation.

Nexus Select Malls, India’s first Real Estate Investment Trust (REIT) and one of the country’s largest mall owners, is renowned for its dynamic retail spaces. Featuring a curated mix of national and international brands, premium amenities, and innovative architectural designs, the malls are designed to foster community engagement and deliver unparalleled shopping experiences.

With 18 malls spread across 14 cities, Madison Media will leverage its expertise to craft targeted marketing strategies, enhance brand presence, and drive greater consumer engagement for Nexus Select Malls. The collaboration aims to maximize visibility and strengthen the brand’s positioning in India’s evolving retail landscape.

Speaking about the agency’s appointment, Nishank Joshi, Chief Marketing Officer, Nexus Select Malls, commented, “At Nexus, we are constantly evolving to stay ahead of the curve, ensuring that our shoppers find us wherever they engage with media. With our robust online-offline presence through our malls and a deep understanding of consumer behaviour and media consumption habits that Madison Media has, we believe this partnership will further strengthen our integrated marketing approach across online and offline platforms. Their strategic insights and proven track record will help us amplify our brand communication, enhance shopper engagement, and drive footfalls across our portfolio of malls. We look forward to this partnership setting new benchmarks in omni-channel retail marketing.”

Sharing her thoughts, Vandana Ramakrishna, COO, Madison Media Ace, said, “Our partnership with Nexus Select Malls presents an exciting opportunity to redefine omnichannel retail marketing. In today’s ever-evolving landscape, success lies in seamlessly integrating data, creativity, and strategic media to drive meaningful consumer engagement. With Nexus’s innovative approach and extensive retail presence, our goal is to localize effectively while simultaneously strengthening brand affinity and delivering tangible business results. Together, we look forward to setting new benchmarks in how retail brands connect with shoppers across platforms.”