Shah Rukh Khan Adds Star Power to DAAWAT Basmati Campaign

LT Foods Ltd., a globally recognized Indian-origin FMCG company in the consumer food space, has launched an inspiring new campaign featuring Bollywood’s ultimate icon, Shah Rukh Khan, for its premium basmati brand, DAAWAT®.

Titled ‘Bringing Out His Finest’, the campaign is helmed by acclaimed director Shoojit Sircar and also features the legendary Zeenat Aman. Rooted in the theme ‘Bring Out Your Finest,’ the film captures Shah Rukh Khan’s meticulous attention to detail as he strives to create a truly special moment for Zeenat Aman. The narrative beautifully reinforces how DAAWAT® Basmati inspires people to go the extra mile, ensuring every occasion is marked by excellence and elegance.

Speaking on the campaign, Ritesh Arora, CEO – India and Far East Business, LT Foods Limited, said, “At DAAWAT®, we leave no stone unturned to ‘Bring Out Our Finest’ for our consumers globally. This unwavering commitment drives every aspect of our brand, ensuring we deliver exceptional value and memorable experiences. Our brand DAAWAT® continues to be one of the most loved food brands in over 80 countries, and this campaign, partnering with Shah Rukh Khan, is a strategic step towards further enhancing consumer engagement. This campaign aligns with our vision of driving long-term brand equity by encouraging consumers to ‘Bring Out Their Finest’. We believe this initiative will deepen our bond with consumers and create lasting emotional value for the brand.”

Excited about the new campaign, K. Ganapathy Subramaniam, Chief Marketing Officer, LT Foods Limited, said, “This campaign establishes that when you go the extra mile to make someone truly special, then and only then, it is a DAAWAT®. By showcasing Shah Rukh Khan’s heartfelt effort to make Zeenat Aman feel extraordinary, we are reinforcing the message that DAAWAT® helps you ‘Bring Out Your Finest’. Whether it’s creating unforgettable memories or cherishing time with loved ones, DAAWAT® empowers individuals to ‘Bring Out Their Finest’. This campaign will be rolled out across multiple mediums, including the traditional and digital mediums.”