Volkswagen Extends Six-Decade Partnership with DDB

Volkswagen has renewed its global creative contract with Omnicom’s DDB for another three years, continuing a partnership that has spanned over six decades. Throughout their collaboration, Volkswagen and DDB have created some of the most iconic and effective advertising campaigns in history, including the legendary “Think Small” and “Lemon” VW Beetle ads from 1959.

“We are proud of the iconic work we’ve done with Volkswagen over the years with DDB at the helm and we are energized about our new and evolving partnership with them,” said  John Wren, Chairman and CEO, Omnicom.

“Our ability to prove to an existing client that, after many years, we are the right partner in their transformation is a clear demonstration of our ability to build strong long-term relationships, while continually adding new offerings.”

Most recently, DDB and other Omnicom agencies, like AlmapBBDO, have united as a global team, pooling top creative talent.  Omnicom is expanding its Volkswagen collaboration to include targeted marketing services, aiming to enhance customer experience and streamline production. This new group will work closely with Omnicom’s PHD media team, whose contract was also extended earlier this year.

“Omnicom and Volkswagen are entering a new era in how we create our communication. The DDB heritage and their depth of knowledge of the Volkswagen brand is unrivalled, and the seamless introduction and integration of new and existing Omnicom partners will take the partnership to a new level”. said Susanne Franz, Global CMO for Volkswagen. “Their care, love and passion for the Volkswagen brand is always felt by our teams.”

Glen Lomas, Global President and COO of DDB Worldwide, added “Volkswagen is part of our DNA and our love for the brand is unconditional. We constantly challenge ourselves and evolve our partnership to deliver more resonant and effective work. This brilliant constellation of talent will bring the soul of the brand and what makes their cars so loved to new generations in every geography. These next three years will be our most important yet.”