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Friday, December 12, 2025

We Are Social Australia names Ben Clare Executive Creative Director

We Are Social Australia has announced the appointment of Ben Clare as its new Executive Creative Director. Clare joins the company with a 15-year career working in Australia and the United States. Prior to joining We Are Social, he held the role of Group Creative Director at Emotive. Prior to that, he was creative director at TBWA Sydney, Clemenger BBDO Sydney and Johannes Leonardo in New York.

Clareโ€™s work for Google and Coca-Cola won the inaugural Mobile Grand Prix at Cannes and his latest Tourism New Zealand campaign โ€˜Play NZโ€™, recently picked up a Grand Prix at the 2021 Spikes Asia and Grande Lotus at AdFest 2021.

Other career highlights include having his work parodied on the Jimmy Kimmel show, praised by Snoop Dog and 50 Cent, and showcased around the world in multiple Google case studies as best-in-class advertising. Ben has also taught courses at Miami Ad School and lectured at AWARD, contributing to the formation of the next generation of creatives.

Other career highlights include having his work parodied on the Jimmy Kimmel show, praised by Snoop Dog and 50 Cent, and showcased around the world in multiple Google case studies as best-in-class advertising. Ben has also taught courses at Miami Ad School and lectured at AWARD, contributing to the formation of the next generation of creatives.

He joins the 60-strong Australian team to work alongside We Are Social Australiaโ€™s CEO, Suzie Shaw.

โ€œThe opportunity to join We Are Social and help define its next chapter proved impossible to pass up,โ€ said Clare.

โ€œI think nowadays, the best advertising doesnโ€™t always look like advertising. And when you have an agency that genuinely sits at the intersection of culture and commerce, the opportunities to create work that breaks through the clutter are endless. More importantly, We Are Social is filled with lovely and talented people eager to take risks. Itโ€™s going to be a lot of fun.โ€

Shaw added: โ€I love Benโ€™s work, and I love his energy. Having him join the business at a time when weโ€™ve got so many great clients all looking for interesting ideas, Iโ€™m seriously excited about the next creative chapter for We Are Socialโ€.


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