82point5 Communications has won the creative mandate for Himalaya Wellness Company’s BabyCare division and launched a playful campaign featuring babies as the brand’s own ambassadors. The idea positions babies as the purest symbols of trust and love, reinforcing Himalaya’s long standing image of gentle, authentic and emotionally driven care.
82point5 Communications has been appointed as the new creative agency for Himalaya Wellness Company’s BabyCare portfolio, and it has wasted no time in launching a charming first campaign that puts the spotlight not on influencers or celebrities — but on babies themselves.
The agency, part of Ogilvy Group, has crafted a playful narrative that positions infants as the purest and most credible ambassadors of trust, affection and parental confidence. Instead of overexplaining product science or relying on testimonial-style storytelling, the campaign celebrates the natural, wordless communication between a baby and its caregiver — the subtle gestures, smiles and instinctive reassurance that mothers most deeply rely on.
This creative lens fits perfectly with what Himalaya BabyCare has built over the years: an image rooted in Ayurveda, gentle formulations and decades of trust among parents. By making babies the central voice — without words — 82point5 is attempting to elevate authenticity to an emotional truth rather than a marketing claim.
The campaign arrives at a strategic moment. The babycare segment in India has seen rising clutter with global and D2C entrants battling for attention through performance-heavy advertising. Himalaya, however, has traditionally owned the space of deep trust and everyday use — especially in mass and emerging markets. With this fresh, affection-led approach, the brand is reasserting its heritage while still feeling young, relatable and social-media friendly.
According to industry insiders, the win is significant for 82point5 as Himalaya Wellness is among India’s most respected legacy brands, and the BabyCare division is one of its most emotionally sensitive verticals. Many marketers consider babycare communication one of the most difficult to get right — it must be modern yet soft, science-backed yet emotional, commercial yet unforced.
The new campaign walks that tightrope by demonstrating love instead of describing it. Babies, quite literally, become the medium through which the brand reintroduces itself to a new generation of millennial and Gen Z parents who are less swayed by celebrity endorsements and more by instinctive relatability.
For Himalaya, this is not just a campaign but a relationship reset — one which signals that while product trust is earned over decades, love is instant when it feels honest. And who better to evoke that honesty than the very lives the products are made for?
