In a bid to strengthen its creative core, 22feet Tribal Worldwide has appointed Diya Sarker and Ishan Mehta as ECD – Art and ECD – Content respectively. Coming from non-traditional backgrounds as entrepreneurs in the creative space, their different skill sets, and life experiences will strengthen creativity and innovation at the company.
Diya will use her experience in design and technology to help clients stand out on digital platforms. Ishan will marry consumer insights with technology to generate disruptive and memorable ideas. They will report to Vishnu Srivatsav, NCD, 22feet Tribal Worldwide.
Speaking on the new appointments, Vishnu Srivatsav said, “The attempt at 22feet is to build a creative company more than an agency. Which is why it’s so important that we have leaders from varied and diverse backgrounds who complement each other’s skills. Ishan is vastly experienced and has done some great work across many organisations, as well as running a start up. And Diya has eclectic background from advertising to brand design and visual art. So, with them on board, I’m sure our work will get even unique perspectives and freshness.”
Prior to this appointment, Diya was DGM – Brand Design at Godrej Consumer Products. She has over 14 years of experience in design and creative direction across sectors like consumer products, fashion, publishing, real estate, retail, automotive, aviation, gaming and arts. Diya also co-founded ‘The Blackout Festival’ – an annual experimental arts festival that attracts artists, scientists and scholars from various fields around the world.
Commenting on her new role, Diya Sarker said, “22feet has always been at the forefront of digital-forward ideas. I am looking forward to leading this talented team and pushing the envelope when it comes to design and technology.”
Ishan Mehta added, “Excited to combine technology, insights, and craft to build on 22feet’s legacy. Given the talent and the diverse roster of clients, the next few years will be an amazing time at the agency.”
Ishan brings with him over 13 years of experience in advertising agencies such as Saatchi & Saatchi, Ogilvy One and Grey Worldwide. He co-founded Meter Down, a company that made rickshaw advertising mainstream. For this, Ishan won the Economic Times Power of Ideas award from IIM Ahmedabad. He was also recognised as a ‘disruptive mind’ on Agency Reporter’s 40 Under 40 list.
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