Laqshya Media Group has launched Laqshya StoryWorks, a new content studio focused on original IPs, branded entertainment and AI-driven storytelling across OTT, digital and experiential platforms. Industry veteran Ravi Kudesia joins as VP and Business Head, guiding the vertical’s growth as LMG expands its integrated marketing and creative innovation capabilities.
Laqshya Media Group has launched Laqshya StoryWorks, a new content studio focused on original IPs, branded entertainment and AI-driven storytelling across OTT, digital and experiential platforms. Industry veteran Ravi Kudesia joins as VP and Business Head, guiding the vertical’s growth as LMG expands its integrated marketing and creative innovation capabilities.
Laqshya Media Group has strengthened its ambitions in integrated marketing with the launch of Laqshya StoryWorks, a dedicated content vertical designed to build original entertainment and branded storytelling properties across digital platforms. The move positions the Group firmly within the fast-expanding content-led communications space, marking a strategic evolution for a company best known for its extensive footprint in OOH, DOOH, experiential, digital and brand technology. To spearhead this new direction, industry veteran Ravi Kudesia has been appointed Vice President and Business Head of the division.
Laqshya StoryWorks is being built on the recognition that the world of marketing is shifting quickly. Brands are no longer satisfied with traditional advertising models that interrupt consumer attention. Instead, marketers today are seeking immersive narrative experiences that allow audiences to explore brand messages in more organic, engaging ways. Platforms, too, are increasingly looking for original IPs, longer shelf-life formats and content that can command loyalty at scale. With this, storytelling has emerged as a currency of influence — a shift that Laqshya Media Group is now leaning into with renewed focus.
The new studio is tasked with developing content that spans fiction and non-fiction, from long-form entertainment series to short digital videos and experiential brand narratives. In doing so, it aims to bridge creativity and technology, tapping into AI-driven capabilities that enhance storytelling speed, personalization and design. Content will be tailored for OTT platforms, social media ecosystems, broadcast channels and on-ground interactive formats. The ambition is to create multi-platform franchises that can live across screens and audience contexts.
The introduction of this vertical marks an important business inflection for Laqshya Media Group. While the Group has built strong equity in outdoor media and marketing solutions over the years, the addition of a content studio gives it the ability to not just promote narratives but to own them. By creating original IPs and branded entertainment properties, the organization aims to open new revenue channels and build proprietary content assets that can grow in value over time.
For Chairman and Managing Director Alok Jalan, the launch is both a response to market dynamics and a reflection of the company’s long-term vision. He describes the move as a deliberate investment in creativity that delivers business outcomes. “We see a tremendous opportunity at the intersection of content, technology and branding. Content marketing and IP creation are fast becoming essential parts of the media mix,” Jalan said, underlining the growing demand for innovative storytelling. “Laqshya StoryWorks gives us a creative powerhouse to produce long-form shows, short-form videos, and experiential storytelling that resonate with today’s consumers. It will allow us to harness emerging creative tech to produce compelling narratives for audiences, which in turn empowers our clients to connect with consumers in novel ways. This launch aligns perfectly with our vision of creativity and innovation driving measurable impact for brands.”
The division’s newly appointed head, Ravi Kudesia, brings more than two decades of experience shaping branded content strategies and special projects across leading Indian media companies. His varied background — spanning television, digital, print and radio — has given him insight into how consumers interact with storytelling across different mediums and how brands can make meaningful cultural breakthroughs. At ABP Network, where he served most recently as Head of Special Projects and Branded Content, he oversaw initiatives such as the Ideas of India Summit and Roots & Rhythm, both known for combining editorial value with strong brand partnerships. Earlier, he led innovative properties like the Maruti Suzuki Road Safety Index at Times Television Network, demonstrating a track record of working closely with clients to create content that resonates.
At Laqshya StoryWorks, Kudesia will have the mandate to build from a blank slate but with the structural advantage of Laqshya Media Group’s ecosystem and client relationships. He will report directly to the company’s Director and CEO, Atul Shrivastava, and is expected to expand the division steadily over the next three to five years. The growth plan includes hiring a hybrid creative workforce of writers, producers, designers, editors, technologists and branded content specialists who can collaborate fluidly across formats. Multiple projects are already in development, with details anticipated to be unveiled in the coming months.
Kudesia expressed strong optimism about the timing and potential of the new venture. “Content is the next frontier for brand engagement, and Laqshya StoryWorks hits the mark at just the right time,” he said. “We aim to create content that is not only creatively superb but also backed by strategy and data to deliver measurable outcomes for brands. I’m excited to assemble a talented team and shape this vertical into a market leader in content innovation.” His approach highlights the need for a balance of creative craft and analytics — a combination increasingly vital in the content economy.
The industry has witnessed rapid developments in recent years as technology has enabled brands to shift from product-centric communication to storytelling that builds communities and cultural relevance. AI-led enhancements are creating fresh opportunities for personalization and modular creativity at scale, enabling content to adapt to environments, audiences and real-time responses. Laqshya StoryWorks plans to embed these tools into its workflows, ensuring that creativity is not only intuitive but also intelligently optimized for impact.
Jalan emphasized that Kudesia’s dual ability to engage with both editorial storytelling and brand strategy makes him the ideal leader in a space where business and creativity must coexist as equals. “Ravi’s expertise in driving both branded content and strategic partnerships will help him operate on both sides of the table,” he said. “With Ravi’s track record of building revenue-focused content ecosystems, we are confident to grow this vertical exponentially.”
For Laqshya Media Group, which has embraced transformation in recent years, this launch represents a consolidation of efforts to operate as a fully integrated marketing powerhouse. The Group’s vision is not limited to distributing brand messages but to shaping content that drives measurable consumer engagement and long-term value. As audiences become more selective and attention becomes harder to earn, original storytelling has become a core differentiator — one that Laqshya StoryWorks is now positioned to deliver.
The new content studio arrives in a marketplace where competition among creators, brands and media companies continues to intensify. But Laqshya Media Group sees this moment not as a challenge but as a growth opportunity — one driven by curiosity, innovation and a belief in the power of ideas that entertain as much as they persuade. And with industry talent leading the way, the Group is confident that Laqshya StoryWorks will become a central pillar in its next phase of expansion.
As StoryWorks gets underway, the message from Laqshya Media Group is clear: storytelling is no longer a support act in marketing — it is the main stage. And with technology accelerating what is possible, the next stories may not just be told—they may be experienced.
