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Travel
INDIAN TOURISTS CEMENT SRI LANKA’S TOURISM REVIVAL
Indian tourists have become the backbone of Sri Lanka’s tourism recovery, accounting for 22.5 per cent of arrivals in 2025. Their growing presence has...
VISIT DUBAI’S CAMPAIGN PROVES STORYTELLING IS THE NEW STANDARD IN TOURISM ADVERTISING
Dubai’s latest tourism campaign, The Hyperbolist, directed by Tom Hooper, redefines advertising by prioritising entertainment and narrative depth. Through a playful dinner party retelling...
KERALA TOURISM TURNS THE TABLES ON STEREOTYPES WITH WIT AND FLAVOUR
A new Kerala Tourism advertisement has sparked laughter and pride among Malayalis, cleverly countering a controversial film trailer that demonises the community. Social media...
DUBAI TOURISM BREAKS RECORDS AGAIN WITH 19.59 MILLION VISITORS IN 2025
Dubai’s tourism sector has achieved record-breaking success for the third consecutive year, welcoming 19.59 million international overnight visitors in 2025, a 5% rise from...
DUBAI’S WINTER FILM STARRING ANUSHKA SHARMA AND VIRAT KOHLI SHOWCASES DESERT DREAMS AND URBAN...
Dubai Tourism’s new winter campaign film features Bollywood star Anushka Sharma and cricket icon Virat Kohli exploring the city’s desert escapes, cultural landmarks, and...
AUSTRIA TOURISM TURNS SECRECY INTO STRATEGY WITH “NON-DISCLOSURE AUSTRIA”
Austria Tourism has launched “Non-Disclosure Austria,” a campaign with WienNord Serviceplan that asks visitors to sign a playful NDA to access insider travel tips—without...
EUROCAMP TARGETS NEW GENERATION WITH EUROPE-WIDE BRAND CAMPAIGN BY SQUAD
Creative studio Squad has launched a pan-European brand campaign for Eurocamp aimed at attracting younger travellers and shifting perceptions of outdoor accommodation holidays. Running...
AIR INDIA’S TRANSFORMATION TAKES FLIGHT
Air India's "Change is in the Air" campaign showcases the airline's revamped cabins, gourmet dining, and warm hospitality, inviting passengers to rediscover their national...
MALDIVES EXPLORES WAVE-POWERED UNDERWATER HOTELS AS THE FUTURE OF SUSTAINABLE LUXURY
The Maldives is pioneering a bold vision for regenerative tourism by exploring wave-powered underwater hotels. Designed to minimise environmental impact, these glass-walled luxury suites...
UGA HALLOOWELLA NAMED RUNNER-UP IN GLOBAL ‘FOOD HERO’ CATEGORY AT NATIONAL GEOGRAPHIC TRAVELLER HOTEL...
Uga Halloowella has been recognised as Runner-Up in the ‘Food Hero’ category at the National Geographic Traveller Hotel Awards 2025, placing it among the...
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