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Digital
STELLA ARTOIS STEALS THE SPOTLIGHT IN SOUTH KOREA WITH NETFLIX’S CULINARY CLASS WARS CAMPAIGN
Stella Artois has launched its cheeky “Worth The Miss” campaign in South Korea, tying up with Netflix’s hit series Culinary Class Wars Season Two....
Malaysia’s Digital Ad Market Gains Momentum as Brands Double Down on Social and Video
Malaysia’s digital advertising market posted strong growth in 2025, driven by rising social media and video investments. Advertisers returned with renewed confidence, prioritising data-led...
CHUPPS REIMAGINES SUSTAINABILITY WITH POETIC CAMPAIGN FOR 100% BIODEGRADABLE CHUPSTER FOOTWEAR
Chupps has launched a powerful four-film multimedia campaign for its 100% biodegradable Chupster range, conceptualised by INTO Creative. Using a poignant life-cycle metaphor, the...
Digital Video Ads Miss the Mark as New Study Shows Shockingly Low Brand Recall...
Despite 93% of Indians watching videos daily for over two hours, a 3,000-person R K Swamy–Hansa Research study reveals digital video ads barely register,...
INDIA TAKES A MAJOR STEP IN REGULATING XR DEVICES: A BOOST FOR THE IMMERSIVE...
India's MeitY brings AR, VR, and MR devices under BIS compulsory registration, mandating safety standards for XR products. The move boosts India's immersive tech...
ITV DIGITAL LAUNCHES BLINK, A YOUTH-LED DIGITAL PLATFORM FOR GEN Z STORYTELLING AND CULTURE
ITV Digital has launched Blink, a creator-driven digital platform aimed at Gen Z, offering interactive entertainment, sports, and lifestyle content. With over 69,000 YouTube...
PREMIUM IS THE NEW DIGITAL: WPP MEDIA INDIA MAPS INDIA’S E-COMMERCE MINDSET SHIFT
WPP Media India’s new playbook reveals that India’s e-commerce is shifting from price-driven to aspiration-led consumption. Premiumization is going mainstream across Bharat, powered by...
RBL BANK ELEVATES ALIASGAR KARACHIWALA TO LEAD DIGITAL, CHANNELS & EXPERIENCE AMID AGGRESSIVE TECH...
RBL Bank has elevated Aliasgar Karachiwala as Head – Digital, Channels & Experience to accelerate its digital transformation. With 20+ years of expertise, he...
Grapes Worldwide Secures Digital Mandate for LivWell
Grapes Worldwide, a leading integrated communication agency, has been awarded the digital mandate for LivWell. The agency’s Bangalore team will spearhead the brand’s digital...
MasterChef India Returns with a Celebrity Twist and Dual Broadcast on OTT and TV
Sony Pictures Network India is shaking things up with innovative changes to two of its flagship reality shows, Shark Tank India and MasterChef India....
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