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INDIA TAKES A MAJOR STEP IN REGULATING XR DEVICES: A BOOST FOR THE IMMERSIVE...
India's MeitY brings AR, VR, and MR devices under BIS compulsory registration, mandating safety standards for XR products. The move boosts India's immersive tech...
ITV DIGITAL LAUNCHES BLINK, A YOUTH-LED DIGITAL PLATFORM FOR GEN Z STORYTELLING AND CULTURE
ITV Digital has launched Blink, a creator-driven digital platform aimed at Gen Z, offering interactive entertainment, sports, and lifestyle content. With over 69,000 YouTube...
PREMIUM IS THE NEW DIGITAL: WPP MEDIA INDIA MAPS INDIA’S E-COMMERCE MINDSET SHIFT
WPP Media India’s new playbook reveals that India’s e-commerce is shifting from price-driven to aspiration-led consumption. Premiumization is going mainstream across Bharat, powered by...
RBL BANK ELEVATES ALIASGAR KARACHIWALA TO LEAD DIGITAL, CHANNELS & EXPERIENCE AMID AGGRESSIVE TECH...
RBL Bank has elevated Aliasgar Karachiwala as Head – Digital, Channels & Experience to accelerate its digital transformation. With 20+ years of expertise, he...
Grapes Worldwide Secures Digital Mandate for LivWell
Grapes Worldwide, a leading integrated communication agency, has been awarded the digital mandate for LivWell. The agency’s Bangalore team will spearhead the brand’s digital...
MasterChef India Returns with a Celebrity Twist and Dual Broadcast on OTT and TV
Sony Pictures Network India is shaking things up with innovative changes to two of its flagship reality shows, Shark Tank India and MasterChef India....
CEAT names Debashish Roy as Chief Digital Transformation Officer
CEAT, a leading tyre manufacturer, has named Debashish Roy as its Chief Digital Transformation Officer, effective December 2, 2024. Roy will report to Amit...
The launch of “The Lit Series” marks a bold new digital strategy by Easybuy
Easybuy has recently launched “The Lit Series,” a bold initiative aimed at elevating consumer engagement through innovative digital content. This new series has already...
Programmatic DOOH adoption globally expected to rise to 35% in the next 18 months,...
VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, released its annual research into the programmatic DOOH (prDOOH) market. The global...
Clinic Plus presents #BetiBannKeAana- a tribute to daughters
"‘Tum aana, toh beti bankar aana,’ whispers an expectant mother in Clinic Plus’s new film, released ahead of Daughters’ Day 2024. Conceptualized by Ogilvy,...
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