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Changemakers
PENNY intensifies children’s voices In seasonal social awareness campaign
As part of PENNY’s new campaign ‘The Kids’ sets out to make their voices heard in a world dealing with climate change, inflation, war,...
Cossouq In Conversation with Beauty Entrepreneurs: Sunny Leone, Sonal Jain & Sheil Jain
Through an inspiring chat show that commenced on the occasion of International Women's Day featuring Sunny Leone (Starstruck by SL), Sonal Jain (Boondh), and...
“How sharp is your audience definition?” – Henry Moirang, Communications Strategist, LeapX
"A practical issue that creative folks in Agencies face is getting a broad definition of a target audience in briefs. This stems from a...
Brand Idea Discovery – An Under Celebrated Brand Building Construct- Henry Moirang, Communications Strategist,...
Brand Idea as a construct deserves more conversations given the expansive impact it can have on a brand.
In today’s messaging cacophony, where a human...
Shashi Prakash- The messiah for the children who lost their parents to Covid
The Covid-19 epidemic has wreaked havoc on the planet. Many people have died, many have lost their livelihoods, and many have lost their sources...
DDB celebrates International Women’s Day by recreating iconic Phyllis Robinson speech
Paying tribute to women on the occasion of International Women’s Day, DDB Worldwide has recreated the agency’s first female copywriter Phyllis Robinson’s most iconic...
Kia unveils new logo and global brand slogan
Kia has unveiled a new corporate logo and global brand slogan that seeks to embody the automaker’s transformation and a redefined brand purpose. The...
‘AIRLINES SHOULD MOVE AWAY FROM COMMODITIZATION TO CURATING EXPERIENCES’
From the strategic perspective, I think one of the things that the airline industry needs to do whenever it comes to advertising spends is...
WONDRLAB: THE NEWEST X FORCE
Former Publicis Groupe Management members Saurabh Varma, Vandana Verma, and Rakesh Hinduja launch platform-first startup Wondrlab, encompassing three key verticals – Content, Experience, and...
IT IS ABOUT SOLVE, NOT SELL: RAJIV MENON [PART-I]
THE FACT is the commercials were not too many because many brands wouldn’t produce or would cut back production budgets… I don’t think you...
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