Latest News

SMIRNOFF LAUNCHES GLOBAL ‘WHY CHANGE A GOOD THING’ CAMPAIGN CELEBRATING TIMELESS NO.21 VODKA

Smirnoff has unveiled its new global campaign, “Why Change a Good Thing”, spotlighting the enduring legacy of Smirnoff No.21. Featuring a time-travelling storyline led...

MAHINDRA TO UNVEIL BIG NEW ELECTRIC XEV 9S AT BENGALURU’S SCREAM ELECTRIC CELEBRATION

Mahindra will launch its first ground-up, seven-seater electric SUV—the Big New Electric XEV 9S—at the Scream Electric event in Bengaluru on 26 November. Built...

News Around the globe

  • Koto has collaborated with Tripadvisor on an extensive brand refresh, marking a pivotal moment in the platform’s evolution. As Tripadvisor transitions from being primarily a travel review site to a more expansive platform for travel planning and booking, the new visual identity is designed to reflect its broader ambitions and future-focused direction.
  • Spotted something unusual? Mysterious silhouettes recently appeared across Singapore’s MRT network, sparking curiosity and speculation. The mystery has now been revealed—unveiling a bold, nationwide anti-vaping campaign titled “Don’t Toy With Your Life”, launched by the Health Promotion Board in collaboration with TBWA\Singapore.
  • While love and romance are deeply cherished in Filipino culture, many young Filipinos often struggle to express their feelings openly due to hiya—a deeply rooted cultural value that emphasizes modesty and restraint. This sense of shyness can make moments of affection feel awkward or difficult to navigate.

NEIL FRENCH, THE MAVERICK CREATIVE WHO RESHAPED OGILVY AND INSPIRED A GENERATION, PASSES AWAY

Neil French (1944- 2025), one of the most influential creative leaders in modern advertising and a towering figure in global copywriting, passed away November 20 in Mallorca,...

Heinz Unites Southeast Asia with First Regional Christmas Campaign, “It’s Heinz Season”

Heinz launches its first unified Southeast Asia Christmas campaign, “It’s Heinz Season,” created by BBDO Bangkok and BBDO Guerrero. Celebrating Thailand and the Philippines’ love for...

VANGUARD OPENS GLOBAL VALUE CENTER IN HYDERABAD, MARKING MAJOR BOOST TO INDIA’S FINANCIAL TECHNOLOGY HUB

Global asset manager Vanguard has inaugurated its 500,000 sq ft Global Value Center in Hyderabad, reinforcing the city’s status as a financial technology powerhouse. Backed by...

Video of the Day

Adani Group, India’s leading infrastructure conglomerate, continues to power the nation with solar energy, launching Story of Suraj—the third film in its acclaimed #HumKarkeDikhateHain series.

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Client: Debenhams

 
 

#Drikitup

Client: Bisleri India

Get Paid, Not Played

Client: Razorpay

Keep Walking Campaign

Client: Johnnie Walker  

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Advertising

MAHINDRA TO UNVEIL BIG NEW ELECTRIC XEV 9S AT BENGALURU’S SCREAM ELECTRIC CELEBRATION

Mahindra will launch its first ground-up, seven-seater electric SUV—the Big New Electric XEV 9S—at the Scream Electric event in Bengaluru on 26 November. Built on the INGLO platform, the eSUV offers expanded cabin space, advanced tech and high performance, marking a milestone in Mahindra’s growing electric mobility journey.   https://youtu.be/jHah41khBZk Mahindra is gearing up to make a defining statement in India’s electric vehicle landscape with the upcoming launch of the Big New Electric XEV 9S, an SUV that promises to merge performance, innovation and practicality in ways the segment has not seen before. As anticipation builds, the company is setting the stage for a landmark moment with Scream Electric, a two-day celebration in Bengaluru on 26 and 27 November, marking the...
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Branding

YASHODA AI TAKES THE GLOBAL STAGE: EMPOWERING WOMEN...

Yashoda AI, an initiative of India's National Commission for Women, gains global recognition for advancing AI literacy and cybersecurity...

Sindhuu Govindarajan Joins Tata Consumer Products as Marketing...

At a time when Tata Consumer Products is rapidly accelerating its presence in the food and beverages market and...

Piyush Pandey: The One Who Made India Seen

Indian advertising has lost its voice — not the shrill, data-led, hyper-optimised voice of the present, but the one...
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