Design

SULA VINEYARDS EXPANDS PREMIUM PORTFOLIO WITH THE SOURCE CHARDONNAY RESERVE

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Sula Vineyards has launched The Source Chardonnay Reserve, a refined addition to its premium The Source range. Oak-fermented and vineyard-driven, the medium-bodied white wine...

PINTEREST AND WPP MEDIA BRING REAL-TIME CULTURAL SIGNALS INTO MEDIA PLANNING WORKFLOWS

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Pinterest is partnering with WPP Media to integrate Pinterest Trends into WPP Open, enabling teams to access real-time search intent within their planning and...

DESIGNING WITH INTENT: WHY HUMAN-CENTRED THINKING IS THE NEW BRAND ADVANTAGE

As brands navigate rapid change and rising consumer expectations, design thinking is emerging as a powerful differentiator. Rooted in empathy and experimentation, it helps...

TI CED WARMS WINTER IN PARIS WITH A BOLD, COLOUR-DRIVEN BRAND REDESIGN

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Iconic French rhum arrangé brand Ti CED has unveiled a vibrant new visual identity, unifying its portfolio through colour, clarity and conviviality. Structured into...

‘The Piyush Effect’: How One Creative Approval Changed a Career

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Senior Creative Director Parvathy Rajmohan recalls the defining moment in her career when advertising legend Piyush Pandey approved her Maxkleen campaign idea — “Kyunki...

WHERE CRAFTSMANSHIP MEETS CELEBRATION: Longitude 77 This Diwali

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This Diwali, Longitude 77, Pernod Ricard India’s premium Indian single malt, transforms gifting into an art of emotion — a celebration of heritage, craftsmanship,...

Piyush Pandey: The One Who Made India Seen

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Indian advertising has lost its voice — not the shrill, data-led, hyper-optimised voice of the present, but the one that laughed along with India,...

PepsiCo India introduces sustainable solution launches Pepsi Black bottles made from 100% recycled plastic

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PepsiCo India, reinforced its commitment towards sustainability and plastic circularity by introducing India’s first 100% rPET (recycled plastic) bottles in the carbonated beverage category...

Centrick awakens the spirit of being ‘Limitless’, a new vision for 5 Kirloskar companies

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With the legacy of more than a century, the Maharashtra based Indian conglomerate, Kirloskar Group, has collaborated with Centrick Marketing Solutions LLP to bring...

Ameya Kovale is the Senior Director- Creative & Content, TILT

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Tilt Brand Solutions, Brand and Communication Consultancy offering ambitious brand and business owners, Strategy, Creative, Digital, Content and Production services, has appointed Ameya Kovale...
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