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Campaigns
RELIANCE TAPS AMITABH BACHCHAN TO POWER CAMPA WATER PUSH WITH AGGRESSIVE PRICING
Reliance Consumer Products Limited has signed Amitabh Bachchan as brand ambassador for CAMPA packaged water, combining pan-India credibility with prices 20–30% lower than rivals....
DESIGNING WITH INTENT: WHY HUMAN-CENTRED THINKING IS THE NEW BRAND ADVANTAGE
As brands navigate rapid change and rising consumer expectations, design thinking is emerging as a powerful differentiator. Rooted in empathy and experimentation, it helps...
BRICKS OF REALITY: HOW INDIA’S YOUNG GENERATION IS REDEFINING THE IDEA OF HOME
India’s younger generation is redefining the idea of home by prioritising simplicity, affordability, and flexibility over size, grandeur, and legacy. Millennials and Gen Z...
INDIA’S CREATIVE ECONOMY: HOW DIGITAL PLATFORMS, ART, FASHION AND YOUTH ARE SHAPING A $1-TRILLION...
India’s creative economy is undergoing a powerful transformation, driven by digital platforms, thriving art and craft traditions, fashion innovation and youth participation. With creators...
TOYOTA HILUX’S CANINE CAMPAIGN CAPTIVATES AUSTRALIA
Toyota Australia and Saatchi & Saatchi launch a heartwarming campaign featuring dogs abandoning their owners for the new HiLux, showcasing the vehicle's loyalty and...
TATA SIERRA LOGS 70,000 BOOKINGS IN 24 HOURS, BREAKS RECORDS
Tata Motors' Sierra receives over 70,000 bookings and 1.35 lakh configuration submissions on its first day, priced between ₹11.49 lakh and ₹21.29 lakh, with...
KERALA PLUM CAKE: A CHRISTMAS TRADITION BAKED WITH SPICE, HISTORY AND GLOBAL HERITAGE
Fragrant with nutmeg, cinnamon and cloves, Kerala’s iconic plum cake reflects centuries of spice-trade history and culinary craftsmanship. Rooted in Christmas tradition and perfected...
FEDERAL BANK’S SPEAK FOR INDIA – KERALA EDITION 2025-26 LAUNCHES 10TH EDITION OF PRESTIGIOUS...
Federal Bank and Mathrubhumi launch the 10th Speak for India Kerala Edition, a CSR-driven debate competition for college students. The Block Level event runs...
AIR INDIA’S TRANSFORMATION TAKES FLIGHT
Air India's "Change is in the Air" campaign showcases the airline's revamped cabins, gourmet dining, and warm hospitality, inviting passengers to rediscover their national...
FIFA WORLD CUP TROPHY TOUR BY COCA-COLA CELEBRATES 20 YEARS OF BRINGING FOOTBALL FRENZY...
The FIFA World Cup Trophy Tour by Coca-Cola kicks off, visiting over 75 locations worldwide, offering fans a chance to see the iconic trophy,...
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