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INDIA FINDS ITS GROOVE WITH SKECHERS HOTSHOTS
India’s streets have always carried a rhythm, from wedding shehnais to brass bands weaving through markets. Now Skechers Hotshots invites the nation to lace...
COCA-COLA REVIVES RIMZIM JEERA WITH A RETRO MUSICAL TWIST
Coca-Cola has relaunched Rimzim Jeera, its bold, desi-flavoured drink, with a campaign that fuses nostalgia and music. Inspired by R. D. Burman’s retro charm,...
Cheil India Launches a Vibrant New Galaxy Book5 Film That Resonates Deeply with Gen...
Cheil India has unveiled a new brand film for Samsung’s Galaxy Book5 that taps into the silent, almost cinematic pause Gen Z lives in...
BHAVITHA MANDAVA MAKES HISTORY AS FIRST INDIAN MODEL TO OPEN A CHANEL RUNWAY
Bhavitha Mandava has become the first Indian model to open a Chanel show, leading the Métiers d’Art runway in New York. Her breakthrough reflects...
CHUPPS REIMAGINES SUSTAINABILITY WITH POETIC CAMPAIGN FOR 100% BIODEGRADABLE CHUPSTER FOOTWEAR
Chupps has launched a powerful four-film multimedia campaign for its 100% biodegradable Chupster range, conceptualised by INTO Creative. Using a poignant life-cycle metaphor, the...
Digital Video Ads Miss the Mark as New Study Shows Shockingly Low Brand Recall...
Despite 93% of Indians watching videos daily for over two hours, a 3,000-person R K Swamy–Hansa Research study reveals digital video ads barely register,...
LinkedIn Appoints McCann as Global Creative Agency of Record Amid Broader Marketing Overhaul
LinkedIn has appointed McCann as its new global creative agency of record, marking a significant step in the professional networking platform’s evolving marketing strategy....
Brand Building Through Memes and Pop Culture References – Mr. Hemal Majithia, Founder &...
Memes and pop culture references aren’t just fun; they are psychologically powerful and have become the language of the internet. When brands use familiar...
RiccaroCorduso Unveils Stunning ‘Rise Above’ Campaign Filmed in Ladakh
RiccaroCorduso, the newly launched ultra-luxury fashion brand, has made a grand debut with its inaugural campaign, "Rise Above," set against the awe-inspiring vistas of...
Comedian Rahul Subramanian reveals Amazon’s #TheUnconventionals
Amazon's latest campaign, titled #TheUnconventionals, stars stand-up comedian Rahul Subramanian. In this series, Subramanian delves into the behind-the-scenes world of Amazon, posing unconventional questions...
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