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MADHYA PRADESH TOURISM STRIKES A SOULFUL NOTE WITH ANOUSHKA SHANKAR’S NEW CAMPAIGN FILM
Madhya Pradesh Tourism has launched a new campaign film featuring sitar maestro Anoushka Shankar, created with Span Communications and Venus Productions. Blending original sitar...
IKEA LEANS INTO HALLOWEEN FEAR FACTOR WITH COMICALLY COMFORTING ‘HALLOWEEN ESSENTIALS’ CAMPAIGN
IKEA’s new “Halloween Essentials” campaign humorously positions its SMÅNUNNEÖRT duvet, KLOTSTARR cushion and MYRULL throw as emotional shields for horror movie nights. Launched across...
UBER FLIPS THE SCRIPT ON DRIVING CULTURE WITH CHEEKY NEW ‘CAN’T DO THAT IF...
Uber isn’t merely advertising a ride — it’s trying to upend a mindset. Its latest brand platform in Australia and New Zealand, titled “Can’t...
World’s First LLM Benchmark for Creativity Finds AI Tools are More Similar Than You...
A comprehensive new study by Springboards, an AI platform inspiring creativity in advertising, found that popular AI tools like ChatGPT, Gemini, Claude and others...
Youth Cancer Charity Canteen Launches ‘AI Fail’ Campaign to Bandanna-fy Australia
Youth cancer charity Canteen is bringing a bold new energy to a much-loved tradition — Bandanna Day, in celebration of Canteen’s 40th anniversary. Known...
Tetley Tea & Showpony Launch “The Uncomfortable Cup” to Spark Life-Changing Conversations About Breast...
Tetley Tea Australia, in partnership with Breast Cancer Network Australia (BCNA) and creative agency Showpony, has launched The Uncomfortable Cup,a national campaign designed to...
Tata Play Launches ‘Samajhdar Bano, Tata Play Lagao’ Campaign, Showcasing TV’s True Value
Tata Play, India’s leading content distribution platform, has unveiled its latest DTH campaign, ‘Samajhdar Bano, Tata Play Lagao’. Departing from conventional advertising formats, the...
KidsCan & Droga5 ANZ Dress Landmark Artwork to Highlight Child Hardship in New Zealand
KidsCan and Droga5 ANZ, part of Accenture Song, have joined forces to create a powerful new awareness campaign, Boy Walking, shining a light on...
Royal Stag Water Launches Innovative AI Festive Campaign ‘#CelebrateLarge’ with Rohit Sharma
Seagram’s Royal Stag Packaged Drinking Water has unveiled its new festive campaign, #CelebrateLarge – Hum Hain Generation Large, Humaara Har Celebration Large, celebrating the...
The ‘Chautha Bandar’ Roars: Dabur Red Paste Takes on India’s Ignored Dental Woes
Dabur India Ltd.’s iconic Ayurvedic toothpaste brand, Dabur Red Paste, has unveiled a powerful new digital video campaign (DVC) urging families to seek “Freedom...
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