Brands

POPPI TEASES FIRST MAJOR INNOVATION SINCE JOINING PEPSICO, PROMISING A BIG START TO 2026

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Better-for-you soda brand poppi has announced its first major innovation since joining the PepsiCo family, developed in collaboration with PepsiCo’s R&D team. With its...

BUZZBALLZ SHAKES UP INDIA’S RTD MARKET WITH INDIA-EXCLUSIVE FLAVOURS

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Sazerac-owned RTD cocktail brand BuzzBallz has entered India with three India-exclusive flavours—Berry Lemon Squeeze, Strawberry Squeeze and Chilli Guava Groove. Launching in Bengaluru at...

BLENDERS PRIDE LAUNCHES LUXURIOUS ZENITH BLACK EDITION WHISKY

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Blenders Pride has launched the Zenith Black Edition, a limited-edition whisky with a striking black design, signifying luxury and distinction. Only 1 million bottles...

HANGAR DESIGN GROUP REIMAGINES GIN FABBRI AMARENA WITH ELEGANT CENTENNIAL PACKAGING

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Marking 100 years since its original creation, Gin Fabbri Amarena returns with a refined new packaging identity by Hangar Design Group. Rooted in 1920s...

HALF SISTER REDEFINES PREMIUM WINE WITH A MINDFUL HALF-BOTTLE APPROACH

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Studio Guild positions Half Sister as a modern alternative to traditional wine bottles, offering premium wines in a 375ml format. Created by two winemaker...

ARVIND FASHIONS TO BUY OUT FLIPKART’S STAKE IN FLYING MACHINE FOR ₹135 CRORE

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Arvind Fashions Limited will acquire Flipkart Group’s 31.25% stake in Arvind Youth Brands Pvt Ltd for ₹135 crore, gaining full control of Flying Machine....

WIPRO ENTERPRISES APPOINTS ANITA BHAT-ZUTSHI AS CHIEF FINANCIAL OFFICER TO DRIVE NEXT PHASE OF...

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Wipro Enterprises has named Anita Bhat-Zutshi as its new Chief Financial Officer as it accelerates transformational growth across consumer care and engineering businesses. With...

INDIA GATE’S PACKAGING REFRESH SIGNALS A STRATEGIC SHIFT IN INDIA’S RICE CATEGORY

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In 2025, India Gate unveiled a packaging-led transformation that goes beyond visual updates. The redesign reflects a complete portfolio re-architecture aimed at simplifying consumer...

MAHATMA GANDHI UNIVERSITY SECURES PATENT FOR AI-BASED DRIVER DROWSINESS DETECTION SYSTEM

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Mahatma Gandhi University has received a Government of India patent for an AI-driven drowsiness detection system developed by Dr. Vineetha Vijayan and Prof. Pushpalatha...

Elska Brings Deep-Sea Innovation and Human-Centred Design to Sustainable Aquaculture

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Rooted in Nordic stewardship, Elska reimagines aquaculture through Deep Ocean Ranching, raising fish in their natural habitat. Blending ecological innovation with poetic branding and...
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