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Meet Coco: Tata Play’s Pioneering AI-Augmented Mascot in Indian Entertainment
Tata Play, India’s leading content distribution platform, has unveiled Coco, an AI-assisted puppy mascot designed to represent the brand across all consumer touchpoints. Created...
Bringing AI Closer: OpenAI’s ChatGPT Campaigns Highlight Everyday Possibilities
OpenAI has rolled out a series of engaging campaigns that spotlight the versatility of ChatGPT in everyday experiences. Titled “Road Trip with ChatGPT,” “Pull-Up...
LinkedIn Appoints McCann as Global Creative Agency of Record Amid Broader Marketing Overhaul
LinkedIn has appointed McCann as its new global creative agency of record, marking a significant step in the professional networking platform’s evolving marketing strategy....
OPPO Unveils F31 Series with Rajkummar Rao and Triptii Dimri Leading New Brand Campaign
OPPO India has rolled out its latest brand campaign, ‘Business Badhega, Smooth Chalega’, introducing the highly anticipated OPPO F31 Series with actors Rajkummar Rao...
Unlocking the Full Potential of GCCs: The Strategic Power of Cultural Integration
As India continues to cement its reputation as the global capital for Global Capability Centers (GCCs), a new strategic imperative is emerging—cultural integration. While...
INVNT Brings GEELY’s All-New EX5 to Life with Immersive Brand Experience at Luna Park
INVNT is proud to have successfully concluded a series of three groundbreaking launch events for global car manufacturer Geely Auto, culminating in the highly...
Grapes Worldwide Secures Digital Mandate for LivWell
Grapes Worldwide, a leading integrated communication agency, has been awarded the digital mandate for LivWell. The agency’s Bangalore team will spearhead the brand’s digital...
Cheil Worldwide and electriclime° Unveil Samsung’s Vision AI Tech in Captivating Global Film
Cheil Worldwide, in partnership with electriclime° Korea, has crafted a compelling global film highlighting the groundbreaking capabilities of Samsung Vision AI technology. Premiered at...
Brand Building Through Memes and Pop Culture References – Mr. Hemal Majithia, Founder &...
Memes and pop culture references aren’t just fun; they are psychologically powerful and have become the language of the internet. When brands use familiar...
Disney Unveils Advanced Ad Tech Tools at Global Tech & Data Showcase
Disney Advertising introduced an impressive suite of cutting-edge advertising technology tools during its highly anticipated fifth annual Global Tech & Data Showcase, held at...
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