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Technology
INDIA TAKES A MAJOR STEP IN REGULATING XR DEVICES: A BOOST FOR THE IMMERSIVE...
India's MeitY brings AR, VR, and MR devices under BIS compulsory registration, mandating safety standards for XR products. The move boosts India's immersive tech...
TRINITYP3 TURNS ITS AGENCY REGISTER INTO SELF-SERVE AI PITCH ENGINE — GIVING MARKETERS DIRECT...
TrinityP3 has launched an AI-powered self-serve platform that lets marketers directly generate tailored agency shortlists from its long-running Agency Register. Powered by Anthropic’s Claude,...
The Algorithm Takes the Wheel: How AI is Redefining the Advertising Agency Playbook
One of the most thrilling and controversial domains of AI assimilation is in the creative department. The heart of an agency's essence has long...
Meet Coco: Tata Play’s Pioneering AI-Augmented Mascot in Indian Entertainment
Tata Play, India’s leading content distribution platform, has unveiled Coco, an AI-assisted puppy mascot designed to represent the brand across all consumer touchpoints. Created...
Bringing AI Closer: OpenAI’s ChatGPT Campaigns Highlight Everyday Possibilities
OpenAI has rolled out a series of engaging campaigns that spotlight the versatility of ChatGPT in everyday experiences. Titled “Road Trip with ChatGPT,” “Pull-Up...
OPPO Unveils F31 Series with Rajkummar Rao and Triptii Dimri Leading New Brand Campaign
OPPO India has rolled out its latest brand campaign, ‘Business Badhega, Smooth Chalega’, introducing the highly anticipated OPPO F31 Series with actors Rajkummar Rao...
Unlocking the Full Potential of GCCs: The Strategic Power of Cultural Integration
As India continues to cement its reputation as the global capital for Global Capability Centers (GCCs), a new strategic imperative is emerging—cultural integration. While...
INVNT Brings GEELY’s All-New EX5 to Life with Immersive Brand Experience at Luna Park
INVNT is proud to have successfully concluded a series of three groundbreaking launch events for global car manufacturer Geely Auto, culminating in the highly...
Cheil Worldwide and electriclime° Unveil Samsung’s Vision AI Tech in Captivating Global Film
Cheil Worldwide, in partnership with electriclime° Korea, has crafted a compelling global film highlighting the groundbreaking capabilities of Samsung Vision AI technology. Premiered at...
Disney Unveils Advanced Ad Tech Tools at Global Tech & Data Showcase
Disney Advertising introduced an impressive suite of cutting-edge advertising technology tools during its highly anticipated fifth annual Global Tech & Data Showcase, held at...
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