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Wednesday, May 14, 2025

BroCode join hands with Aashish Solanki to launch BroCode Roast

BroCode, the bold beverage brand from IndoBevs, has joined forces with stand-up comedian Aashish Solanki to launch ‘BroCode Roast’—an unfiltered, no-holds-barred roast series that’s every bit as unapologetic as the drink itself. Previously known as The Pretty Good Roast Show, the series has been rebranded to embody a sharper, edgier persona, with BroCode now at the heart of its fearless new identity.

The six-episode series, featuring the crème of comedy as guests alongside an elite roster of roasters, is set to  debut on YouTube today. A new episode will drop every alternate week, delivering unfiltered humor and razor sharp wit straight to audiences. 

Speaking on this partnership, Aashish Solanki, the mastermind behind BroCode Roast, said, “At BroCode  Roast, we aim to bring the best of insult humour to the stage—bold, punchy, and full of personality. BroCode,  as a brand, instantly matched that vibe and energy. It’s rare to find a brand that not only gets the joke but  boldly backs it—big cheers to BroCode for supporting a format like this.” 

Adding his thoughts on the partnership, Anupam Gurani, Chief Marketing Officer, IndoBevs, said, BroCode  isn’t just a drink—it’s a vibe which is all about fearless, unfiltered, unapologetic exchanges, sharp wit, and  good-humored digs amongst bros. With BroCode Roast we are creating a Cultural moment that blends  fearless humor with our brand’s bold DNA.” 

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