Celebrating the vibrant spirit of Holi, Birla Opus Paints, a part of Aditya Birla Group’s Grasim Industries, has unveiled its latest digital campaign, ‘Duniya Ko Rang Do!’ The heartwarming film beautifully captures the transformative power of colors, reinforcing the brand’s philosophy that colors can bring joy not just to spaces, but to lives.
Set against the backdrop of a lively Holi morning in a bustling housing society, the film follows a group of children eager to hang a festive banner. Their excitement dims when they notice the society’s watchman living in a dull, neglected cabin. Inspired to spread joy, the kids come together to repaint his space, turning it into a vibrant sanctuary of warmth and happiness. As the colors breathe new life into the cabin, the watchman’s expression shifts from surprise to pure delight, encapsulating the essence of Holi—bringing happiness through colors.
With the heartfelt message “This Holi, let’s spread colors of happiness in someone’s life,” the campaign goes beyond festivities, urging people to use colors as a means to uplift and inspire those around them.
By connecting with the emotional essence of Holi, Birla Opus Paints fosters a deeper bond with consumers, showcasing how colors can transform lives by spreading joy and positivity. The communication has been conceptualized by Leo Burnett India and will be advertised nationally across digital touchpoints like YouTube, Facebook, Instagram, and LinkedIn.
Commenting on the film launch, Inderpreet Singh, Head – Marketing, Birla Opus Paints, said: “We are thrilled to launch our new and engaging ad film around the festival of colors. Building on the success of our ‘Duniya Ko Rang Do’ campaign, this heartwarming film aims to showcase how colors are transformative – more than just beautifying spaces, they transform lives. The campaign embodies our belief that colors transcend celebration; they add smiles to people’s lives.”
Sachin Kamble, Chief Creative Officer, Leo Burnett India, added: “Birla Opus Paints, a new entrant in the paint category, leveraged Holi to reinforce its ‘Duniya Ko Rang Do’ narrative. The film highlights how we often take people around us for granted, fading them into the background of our daily lives. Using children as catalysts, the story reminds us that Holi isn’t just about playing with colors but also about making a positive impact. By extending the joy to those around us, the campaign emphasizes that Holi is for everyone.”
