Zomato, India’s leading food ordering and delivery platform, has rolled out an engaging new campaign to promote Zomato Quick, its 10-minute food delivery service. The campaign, built around a series of four lighthearted and entertaining films, captures the metaphorical journey of food as it races from restaurant kitchens to customers’ doorsteps in record time.
Drawing inspiration from the iconic Bollywood song Ek Do Teen, the films cleverly rework the familiar countdown but pause dramatically at Dus—highlighting Zomato Quick’s promise of delivering meals in just 10 minutes. Through catchy tunes, relatable hunger-driven scenarios, and humor-infused storytelling, the campaign taps into the fast-paced lifestyles of modern consumers who crave both speed and convenience.
With this creative approach, Zomato aims to reinforce its commitment to redefining food delivery by blending technology, efficiency, and customer delight—all within the span of just ten minutes.
Detailing about the campaign, Sahibjeet Singh Sawhney, Marketing Head, Zomato, said, “At Zomato, we recognize that our consumers today expect instant solutions, and with Zomato Quick, we’re delivering just that—hot and fresh food in only 10 minutes. Under Zomato Quick, the menus on offer are thoughtfully chosen – we only feature dishes with shorter preparation times – allowing us to deliver from nearby restaurants to customers’ doorsteps in an impressively shorter time.”
In our films, we’ve used a fun, nostalgic approach to drive home the message of convenience and speed. We have used the iconic Bollywood song “Ek, Do, Teen, Char,…” Our aim is that ads should not feel like ads; they should always entertain and bring a smile.”
The multi-faceted campaign features a thorough blend of digital and traditional channels: digital and social media, OTT platforms, in-app promotions, out-of-home advertising, print, influencer marketing collaborations, packaging innovations and more.
Available now in 15 cities across India, Quick brings the speed of quick commerce to online food ordering by getting hot and fresh meals from your favorite local restaurants to your doorstep delivered in just 10 minutes. Quick has enabled rapid discovery and delivery of favorite meals to customers from participating restaurants.
