Zepto has launched Jarvis, a dedicated advertising service designed to provide in-house advertising solutions for brands and sellers on its platform. This innovative service aims to enhance brand visibility and drive platform sales by delivering highly optimized and targeted campaigns tailored for Zepto’s user base.
According to Zepto, Jarvis has already achieved remarkable success, serving over 15 billion ad impressions to date. The platform has generated advertising revenues exceeding 4% of sales—a significant achievement, given that the quick commerce industry benchmark currently stands at 3%-3.5%, as per BofA Global Research, 2024.
Zepto is confident in the growth trajectory of Jarvis and projects an impressive milestone of surpassing a ₹1,000 crore annualized run rate by the end of FY25. By introducing Jarvis, Zepto not only sets a new standard for advertising efficiency in the quick commerce space but also offers a scalable solution for brands of all sizes to connect with consumers and boost sales effectively.
“Jarvis represents the convergence of quick commerce agility and advertising sophistication. We’ve engineered a solution that addresses the full spectrum of marketing challenges, from upper-funnel brand saliency to lower-funnel conversions, all powered by real-time insights. Our comprehensive suite of tools empowers brands with smart control and efficiency. Launching Jarvis in just 4 months shows the incredible collaboration between our engineering, data science, and product teams, pushing the boundaries of what’s possible in quick commerce through technology,” said Ashwini Kumar Patil, VP of Product.
Jarvis is designed to help sellers listed on the Zepto Platform increase visibility and sales, delivering up to 8x returns on ad spending. It allows brands to directly connect with the platform users and build long-term brand relationships. Zepto is becoming a key platform for brands to expand their reach and drive sales.
“Jarvis is developed based on key insights from Zepto’s journey, and even in these early stages, we’re seeing sellers enhance product discovery and maximise ad spend returns. Jarvis will play a critical role in driving growth, especially for smaller businesses with limited resources, thanks to its intuitive and user-friendly interface,” said Koushik Kottamasu, Director of Engineering—Growth and Monetisation.
