Zenith India, the ROI agnecy is working across 95 markets in the field of communications planning, media planning, value optimisation, technology, and data & analytics has appointed Priyanka Kapur as the vice president to lead its Nestlé business. As Vice President, she will be responsible for media planning, relationship-management and supervising the complete and integrated offering for the client. Her key focus will be on strategy, digital transformation, data, analytics, implementation, and buying.
Congratulating Kapur for the appointment, Jai Lala, CEO, Zenith India said, “I am delighted to have Priyanka on-board.  Priyanka’s diverse work experience in the field of media and strategic approach towards the  business will help provide impactful and effective solutions to our clients, in an evolving media landscape.”
On taking up the new role, Priyanka Kapur said, “I am really excited about Zenith’s unique ROI plus and digital-first approach that delivers maximum business results for clients. Also, I am delighted to be part of Publicis Groupe and look forward to the PowerOfOne advantage.”
Priyanka Kapur, a post graduate from NMIMS brings 18 years of experience in media and marketing space. She started off her career journey as Manager of Strategy and Planning at NDTV Media, later moving to 9dot9 media as National Manager. Her last assignment was with Lodestar UM for almost 10 years as connections lead for its key client Coca-Cola. Her role involved spearheading the strategic planning product across portfolio brands and in crafting solutions, connecting brands to consumers. She was also responsible for research, insights and staying updated on the latest consumer trends and building them into solutions for brands. She has also led new business development at Balaji Telefilms and as a media planner on some prestigious accounts like Tata Motors and Zodiac, to name a few.
