Youngun, a dynamic creative marketing agency, has injected a fresh dose of humor into Cleartrip’s Big Billion Days campaign by extending it to out-of-home (OOH) advertising. The witty and visually striking billboards, strategically placed at DLF Cyber Hub and Cyber City, specifically target corporate employees navigating the bustling professional environments of Delhi and Gurugram.
The creative concept behind the campaign revolves around relatable scenarios that office-goers face daily, from enduring toxic bosses and dealing with traffic jams, to missing concert tickets, breakups, and navigating office politics. Each scenario humorously presents a negative option marked with a red X, juxtaposed with a far more enticing alternative, marked with a green check—made possible through Cleartrip’s travel offerings. The campaign’s clever use of humor contrasts the frustrations of corporate life with the escapism and adventure that Cleartrip can offer.
With playful slogans like “Life Mat Jhelo, Bas Niklo!”, the campaign encourages busy professionals to take a breather from their daily grind and book a well-deserved getaway. It creatively uses humor as a stress-relief mechanism, urging office-goers to trade in their corporate woes for a rejuvenating travel experience. Running alongside Cleartrip’s larger Big Billion Days promotion, which offers enticing deals on flights, including international destinations, the OOH campaign complements the overall message of value and escape.
Youngun’s collaboration with Cleartrip adds a lighthearted, relatable edge to the brand’s ongoing efforts, effectively connecting with its audience by offering both humor and the promise of relief from work stress. The campaign serves as a timely reminder for corporate professionals to treat themselves to a well-earned vacation, making the most of Cleartrip’s exceptional travel deals.
Saksham Jadon, founder and CEO of Youngun, shared, “With this campaign, we wanted to create something that instantly resonates with the corporate crowd and frustrations of everyday office-goers. These ads are meant to be both eye-opening and entertaining, encouraging people to take a break from their stressful routines and make the most of Cleartrip’s exciting offers during the festive season.”
Tapping into the everyday realities of corporate life, we wanted to bring a humorous twist to Cleartrip’s Big Billion Days campaign. Partnering with Youngun, we created a series of ads that resonate with our audience in a lighthearted yet impactful way. By highlighting the value of taking a well-deserved break, our OOH campaign aims to connect emotionally and remind busy professionals that there’s always a perfect getaway waiting for them with Cleartrip,” said Tavleen Bhatia, CMO, Cleartrip.