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Monday, May 29, 2023

YouGov Names Steve Hatch as its New CEO

Research and data analytics group, YouGov has appointed Steve Hatch as Chief Executive Officer. He will assume the role on August 1st, 2023, succeeding Stephan Shakespeare who will become Non-Executive Chair, replacing Roger Parry who will be stepping down from the role.

Profile photo of Steve. Hatch

Hatch brings over 30 years of experience leading marketing, media, and technology companies. He was Facebook’s first Regional Director for the UK in 2014 and in 2016 he became Meta’s Vice President for Northern Europe managing all business operations and strategy for the region, driving the introduction of Meta’s e-commerce products and development of the company’s insight tools.

Prior to joining Facebook, Hatch spent 15 years at WPP, his final role being CEO of media agency, MEC. Before joining WPP, he worked in strategy roles at Omnicom and Y&R.

“Steve brings over 30 years of relevant leadership experience and valuable sector expertise in consumer profiling, e-commerce, and business transformation with a proven track record in scaling technology platforms and digital media businesses,” said Parry in a statement.

“These capabilities make Steve perfectly suited to lead YouGov through its third strategic growth plan and beyond.

Hatch added: “YouGov is a business I have closely followed and admired for some time. The company is in a strong position with a clear strategic direction and significant investment in technology and international reach driving robust client demand and consistent top line growth performance in recent years.”

Shakespeare said: “It is a pleasure to welcome Steve to YouGov. I am confident that I will be handing over the reins with YouGov in its strongest ever position and with a clear strategy to realising our vision of building the world’s leading marketing data and research platform. It will be an honour to step into the role of Non-Executive Chair in August and


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