Yardley London, a heritage brand with 254 years of legacy in fragrance and personal care, has relaunched its iconic Perfumed Beauty Talc range with a modern twist. Renowned South Indian actor Kalyani Priyadarshan has been introduced as the face of the range, embodying the brand’s timeless elegance and contemporary appeal.
The relaunch is accompanied by a captivating TVC that portrays Kalyani as the epitome of confidence and grace. The commercial opens with Kalyani discussing a beauty contest with her friend while she applies Yardley Talc. The talc’s unique formulation—crafted with 97% naturally derived ingredients—provides a natural glow and a signature long-lasting fragrance, perfectly complementing her radiant persona.
As Kalyani steps into the contest venue, she exudes an effortless charm, turning heads with her poised demeanor. A junior manager, captivated by her presence, mistakes her for a contestant. Kalyani, with a warm smile, clarifies she’s simply there to enjoy the event. The scene underscores how Yardley empowers women to embrace their individuality, boosting confidence to shine in every moment.
The revamped Yardley London Perfumed Beauty Talc range now includes eight exquisite variants designed to suit diverse preferences: English Lavender, English Rose, Morning Dew, Royal Red Roses, Imperial Jasmine, and more. Each variant is enriched with fine fragrances and skin-friendly ingredients, offering a luxurious yet natural touch for modern women.
This relaunch not only reinforces Yardley’s position as a trusted name in beauty but also celebrates the essence of the contemporary woman who carries herself with elegance and assurance.
Manish Vyas, Senior Vice President and Business Head of Yardley India and Thailand said, “Yardley is undergoing a global relaunch with new packaging and improved product performance. In India, we’ve started with talcum powders, soaps, and handwash, with deodorants and perfumes to follow. We remain committed to delivering world-class products, honouring our 254-year legacy while helping today’s women step up as their best selves. With 97% naturally derived ingredients, premium packaging, and a wide range, we’re confident consumers will embrace the new Yardley offerings.”
