Wunderman Thompson China has promoted Joyce Ling to Chief Transformation and Strategy Officer tasked with the additional responsibilities to drive client growth. She will report to CEO of Wunderman Thompson China, Carter Chow.
“We are all extremely pleased that Joyce will be leading our business transformation,” said Carter.
“There is no one in the industry more suited or qualified than Joyce to elevate Wunderman Thompson China’s current offerings of Strategy, Data, and Experience, and inspire design-thinking mindsets in our team to create tailored solutions for our client.”
“In this ever changing market, where customers’ behaviors evolve with the change of hyper ecosystems, and their experiences alter with the speed at which touchpoints appear and disappear on daily basis, it is of no surprise that cookie-cutter marketing solutions can no longer work for brands,” said Ling.
“This is the perfect opportunity where Wunderman Thompson can tailor solutions for brands in order to achieve sustainable marketing and business results. This is already a reality in our industry and I am grateful to have the opportunity to lead this conversation for Wunderman Thompson here in China.”