Global advertising powerhouse WPP is preparing to rebrand its media investment arm, GroupM, as “WPP Media”. The rebranding marks a pivotal shift for the company, coming two decades after GroupM’s formation, and reflects WPP’s broader push to streamline operations and better align with rivals such as Publicis Media and Omnicom Media Group.
As the world’s largest media-buying organization, GroupM oversees media planning, buying, and analytics for a wide portfolio of global brands, handling billions in ad spend annually across TV, digital, and print platforms.
With around 40,000 employees, GroupM represents more than a third of WPP’s global workforce. WPP CEO Mark Read has signaled that 2025 will be a “year of transition,” hinting at significant internal shifts under the guidance of Brian Lesser, GroupM’s Global CEO.
This move comes as WPP navigates a challenging economic landscape. The company’s Q1 2025 financial report revealed a 5% drop in total revenue to £3.24 billion, with a 0.7% like-for-like decline. Revenue less pass-through costs—an industry benchmark—fell 2.7% on a like-for-like basis, totaling £2.48 billion. The results reflect ongoing global headwinds, restrained client spending, and restructuring initiatives underway across the organization.
Despite this dip in the first quarter, CEO Mark Read stated that the results were “in line with expectations.” He emphasized WPP’s progress in key strategic areas, including the integration of artificial intelligence, operational streamlining, and enhancing efficiency across its extensive network of agencies. This rebranding of GroupM to “WPP Media” appears to be a key component of this broader strategy to create a more unified and agile organization in a rapidly evolving advertising landscape.
