WOW Skin Science, a leading name in India’s beauty and wellness industry, has introduced a fresh, playful face to the world of skincare with the debut of Glowzu—the brand’s first-ever skincare mascot. Glowzu makes its debut as the vibrant ambassador for WOW’s newest innovation: WOW Japanese Yuzu + Vitamin C with 5 Ceramides Dewy Bright Sunscreen Gel SPF 70.
Glowzu isn’t just a mascot—it’s a movement. With a cheerful spirit and a mission to simplify sun care, Glowzu stands for honest skincare, skin confidence, and joy. By turning the spotlight on clean ingredients and science-backed formulations, Glowzu aims to reshape how users connect with skincare—making it less intimidating and more empowering.
The WOW Japanese Yuzu Sunscreen Gel SPF 70 takes inspiration from the precision and purity of Japanese skincare traditions. Packed with 500x Vitamin C—sourced from Japanese Yuzu Lemon and Camu Camu—it delivers powerful antioxidant protection while guarding the skin from UVA and UVB rays. The formula targets pigmentation, boosts radiance, and prevents signs of premature aging.
With the infusion of 5 essential Ceramides, the sunscreen also deeply hydrates and repairs the skin barrier, ensuring long-lasting comfort without the dreaded white cast or greasy residue. Quick-absorbing, water-resistant (up to two hours), and suitable for all skin types, this gel-based sunscreen fits effortlessly into modern skincare routines.
With the launch of Glowzu and this next-gen sunscreen, WOW Skin Science reaffirms its commitment to clean beauty, effective formulations, and joyful skincare experiences.
“We weren’t just creating a sunscreen — we were building a culture of joyful, inclusive skincare,” said Manish Chowdhary, Co-Founder, WOW Skin Science. “Glowzu is more than a mascot — he’s the embodiment of our mission to make sun protection approachable, educational, and uplifting. In a market full of fear-based messaging and complex jargon, Glowzu reminds us that skincare can be simple, effective, and filled with sunshine. This isn’t just a product launch. It’s a celebration of skin confidence, clean beauty, and radical positivity.”
With this launch, WOW Skin Science aims to inspire a new generation of skincare users who seek both performance and purpose in their beauty routines. Glowzu, with his bright personality and commitment to skin positivity, is set to become an enduring symbol of that mission.
