Martech network Wondrlab has acquired OPA, one of India’s largest influencer marketing platforms, marking its second strategic acquisition in the influencer marketing space and its sixth overall. In a statement, Wondrlab emphasized that this acquisition reinforces its commitment to expanding platform offerings and strengthening its presence in the rapidly growing creator economy.
OPA, a leading influencer marketing platform in India, partners with over 300,000 influencers and 500+ brands including Nykaa, Vero Moda, Purplle, Sugar, and Plum. With 40,000 collaborations each month, OPA’s advanced tech stack and intuitive user interface simplify the traditionally complex process of influencer collaborations, ensuring smooth execution and fostering trust for large-scale campaign success.
“We are super excited to welcome OPA to the Wondrlab family,” said Saurabh Varma, Founder & CEO of Wondrlab Network.
“With Rupansh and Chandan, we hope to supercharge our influencer offering. We remain extremely bullish about the creator economy and believe that mid-funnel engagement will be critical for every brand.”
Rupansh Goyal, Co-Founder of OPA, added “We’re confident that we’ll unlock new opportunities for brands and influencers, driving even more impactful collaborations. This collaboration truly feels like a perfect match, and we’re eager to see where it will take us.”
