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Saturday, September 23, 2023

White Rivers Media and New York-based Phyvital join hands, open Web 3.0 doors for Indian marketing

In an industry first, White Rivers Media and Phyvital have come together to offer a new realm of services to brands operating in Indian markets: the creation of Metaverse and Web3.0 user experiences. New York-based Phyvital is a global-integrated Web 3.0 driven tech first organisation. It enables companies to create, engage and amplify Metaverse experiences for user communities. They collaborate with companies globally, and are backed by the Stanford University Human Perception Lab’s Founder and Director, Dr. Khizer Khaderi.

India-based White Rivers Media is one of the largest independent, full-service digital marketing agency with 300+ people working across Mumbai & Delhi. They work with brands across industries and production houses to build award-winning narratives that engage audiences all over India.

Now, they combine forces in the Metaverse, bringing together Phyvital’s technical expertise and White Rivers Media’s marketing firepower to give brands the best of Web3.0’s immersive storytelling capacity.

Dr. Khaderi offered some insights on this announcement: “The most exciting part about our collaboration with Phyvital is that it enables us to share our research with the Metaverse community. We are excited to see Phyvital partner with White Rivers Media to bring their synergies to build compelling Metaverse experiences and turn these endless possibilities into reality!”

Shrenik Gandhi, Co-Founder & CEO of White Rivers Media said, “Simply put, this is the giant leap forward that we’ve been waiting to take in the Indian advertising, marketing and gaming industries. In the world of creating and distributing digital experiences, stagnation is as good as sliding backwards. By joining hands with Web3.0 specialists Phyvital, we now have the unique opportunity to write the Metaverse chapter in the book of White Rivers Media.”

To this end, Phyvital and White Rivers Media are in the process of finalising several brand partnerships, and will be announcing the same in the weeks to come. Something next-gen this way comes!

About Phyvital: Phyvital is a Web3 platform enabling brands and companies to create, engage and amplify user experiences across physical, digital and virtual worlds. Phyvital’s founders have extensive domain expertise in immersive and commerce tech with clients ranging from leading media and entertainment houses to Fortune 100 companies. These include strategic partnerships with global social media giants and leaders in the Metaverse/Web3 community. Phyvital helps brands and companies build best in class Metaverse experiences and communities via innovative formats including NFTs, Virtual Worlds, Gamification and Immersive commerce.

Website for reference: www.phyvital.co

About White Rivers Media: White Rivers Media is one of the leading Indian Independent Digital marketing agency working on brands across media &entertainment, fantasy gaming, Web3, FMCG & BFSI. Some of the brands they have worked with are: Red Chillies Entertainment, Dream11, Sony TV, T-Series, Sony LIV, Coin Switch Kuber, Motilal Oswal, ITC group to name a few. White Rivers Media had been the agency on record for Shark Tank India and had curated Khaby Lame xDream11 campaign last year.

Website for reference: www.whiteriversmedia.com


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