The WARC Media 100, a prestigious annual ranking of the world’s most awarded media agencies, campaigns, and countries, ranks Mindshare’s Mumbai office at world No. 4. Over all, India weighs in at No. 7 among the top countries.
Starcom’s Chicago office tops the list, followed by Mindshare Shanghai and Sydney. Mindshare’s work — ‘The adaptive data lighthouse” was ranked third among the most awarded campaigns in the world.
In his acknowledgement, M. A. Parthasarathy, CEO, Mindshare South Asia, said, “It feels great to see homegrown and India-focused solutions win on the global stage. The data and content landscape in India is highly dynamic, throwing up both challenges and opportunities that are unique. Leveraging this complexity effectively has helped us be the most awarded agency in India consistently over time. All credit to the passionate Purple team and our clients for this success.”
The WARC Media 100 tracks the results of media award shows around the world and acts as a global benchmark for media excellence that lets marketers to compare their performance with that of their peers.
WARC, which stands for World Advertising Research Centre, collaborates with more than 50 top industry organisations globally, including The Advertising Research Foundation, Cannes Lions, Effie Worldwide, Association of National Advertisers, ESOMAR, 4A’s, IPA and DMA.
Founded in 1985, WARC has offices in the UK, US, and Singapore. In July 2018, WARC became part of Ascential Plc, the global specialist information company.